Co-founder, Marketlube · Calicut
Fidal P Co-founder of Marketlube, based in Calicut
Fidal P is a co-founder of Marketlube, which he started with Althameem Ali in 2022. Marketlube is a growth partner at HiLITE Business Park in Calicut (Kozhikode), Kerala, building brands, websites, CRMs and performance campaigns for businesses across Kerala, India and the Gulf.
What Fidal writes.
3 posts on the Marketlube blog, each researched, edited and approved by Fidal P. How we write
How Much Does Branding Cost in India? (2026)
Branding cost in India in 2026: what a logo, a full identity and a strategy-led rebrand cost, the deliverables in each price band, and when a refresh is enough.
Branding & Design
Packaging Design for Kerala Brands Going to the Gulf
Packaging design for Kerala brands entering the Gulf: GSO Arabic labelling rules, stickers vs bilingual packs, date formats, costs and standing out on shelf.
Branding & Design
Rebrand or Refresh? 7 Signs Your Brand Has Outgrown It
Rebrand or refresh? Seven signs your brand has outgrown its identity, a self-scoring checklist, lessons from famous rebrands and 2026 cost ranges for India.
Branding & Design
Branding work at Marketlube.
His posts cover what branding costs, when to rebrand and how to take a pack to the Gulf. These are Marketlube projects in that field, delivered by the team he co-founded, and the work belongs to the team, not to one person.
Case studies
Brand identity case studies
5 brand books from Kerala and the Gulf, each shown from the brief to the logo, colours, type and applications.
- Damascas · Brand guidelines
- Ynad Mount Resort · Brand guidelines
- Tagus Global · Brand guidelines
- Clarix Education · Brand identity
- TBJ (The Baby Jean) · Brand book
Client work
Kursii
A seating brand whose R is built from a chair.
- Logo & R-monogram · Brand guidelines · Monogram pattern · Billboards & signage · Fleet livery · Stationery
Client work
Proteinuts
Peanut butter tubs that make every flavour unmistakable.
- Logotype · Tub label system · Flavour colour coding · Product renders · Truck livery · Billboard · Product film
Client work
Tea Today Packaging
Cups, boxes and wraps that carry the café to go.
- Takeaway cups · Burger & snack boxes · Paper snack bags · Food wrapping paper · Delivery box
Get in touch with Fidal.
Reach Fidal through the Marketlube team: WhatsApp +91 90616 63675 or email hello@marketlube.in. The office at P1, 4th Floor, HiLITE Business Park, Kozhikode, Kerala 673014, India is open Monday to Saturday, and every brief gets a reply within one working day.
Work with Marketlube
Tell us what you're growing.
Send a brief and a strategist replies within one working day. After a short call, your written plan (the channels, the budget and the first 90 days) follows within 48 hours.
Every rupee you spend with us has to earn its keep.
