Education Marketing Case Studies: Our Clients and Results

A disclosure before anything else: these are our clients and a product built by the team behind Marketlube, and we sell marketing for schools, colleges and consultancies. So every figure on this page carries a label saying who measured it, such as Meta's own count, our dated check, a public count anyone can repeat, or what our team reports. Where we don't have a number, we say so.

Institutions ask us two things first. Who else have you done this for? And what actually happened? This page answers both for education, one client at a time: what we did, what changed and what we can't claim. Every section links to the full case study, with its screenshots, sources and dates.

Which education brands has Marketlube worked with?#

Eight, each with a published case study. Seven are clients; one is a product built by the team behind Marketlube.

A note on that last row. Xale's website↗ (opens in a new tab) lists the institutions that use it, such as Adi Group of Institutions, Sterling Study Abroad and Grow Learn. They are customers of the CRM, not clients of Marketlube's marketing, and we never present them as ours. Skymark and Clarix are both: they use Xale, and we market them.

What did 360-degree support do for a new college guide?#

Clarix Education helps Class 12 students and their parents choose a college, a course and a career, from offices in Kochi and Calicut. It was brand new: its Instagram opened in October 2025 and its website's domain was registered in January 2026, yet on the searches families type it competes with national college portals. One campaign was never going to close that gap, so we gave it what our founder calls 360-degree support: the marketing plan, the brand identity, the website with its own CMS and admin panel, lead generation, sales support, the videos and the SEO.

Meta ads: what one admission season produced#

From November 2025 to June 2026, Clarix's Meta lead ads brought 1,466 lead-form enquiries, at ₹262 each on the 87 ads that brought them in (Meta's count). Across all 187 ads, Meta counted 44.3 lakh impressions, reaching about 19.6 lakh people. Media spend for the whole account was ₹4.37 lakh: counting every rupee, from the awareness ads to the ads that brought no enquiries, that is ₹298 an enquiry. Separately, 152 messaging conversations (WhatsApp, Messenger or Instagram) started, at ₹117 each on the ads that started them. We keep those apart from the enquiries, because a chat that opens is not a form with a name, a course and a phone number.

The account taught us five things we now carry into every education plan (the costs below count the ads that brought enquiries in):

• One idea carried the season. "Build your career", run as eight ads, brought 742 enquiries, 51% of the total, at ₹215 each, and took the largest share of the budget, 36%. The two ads with the most budget, both that idea, brought 570 enquiries at ₹217.
• Parents answer too. One of the eight, a version written for parents, brought 145 of the 742 at ₹185 each, below the ₹262 average.
• February was the cheapest month. Grouped by the month each ad was launched (read from the ad's name, so approximate), February's lead-form ads cost ₹120 per enquiry, March ₹197, April ₹252, May ₹374 and June ₹322. A thousand impressions on the lead ads cost ₹85 for February launches and ₹185 for May's, more than twice as much. Different ads ran in different months, so this is one account's season, not a rule.
• A place can beat a course name. A hook naming Infopark Kochi brought 106 enquiries at ₹210. Ads that led with a course name, BCA, brought 102 at ₹381.
• Narrow splits didn't pay. North and south regional versions launched in late May brought 28 enquiries at ₹679 each. That is a lesson, not a win: in this account, broad audiences with sharp creative did better than slicing the map.

For context, the two published Indian ranges we quote in our guide to cost per lead in India and the UAE put education leads on Meta at ₹150 to ₹400 (OwlClaw, 2025) and ₹200 to ₹600 (Morphiaas, 2025). Clarix's ₹262 sits inside both ranges. Its February lead-form ads, at ₹120 an enquiry (₹132 counting the February lead-form ads that brought none), sit below both.

An enquiry is not an admission. Clarix's team works its leads in Xale, as reported by Xale, and we judge education campaigns by cost per admission tracked in the CRM, never by cost per enquiry alone. We don't publish Clarix's admission numbers. Clarix is a domestic admission and career-guidance consultancy, and our page for study abroad and admission consultancies covers how we market both kinds.

Search: a new site among national portals#

The website is built on what families actually type: a course and a city, in almost every combination. On 28 September 2026 its sitemap listed 4,013 URLs, including 2,239 college profiles, 1,364 guides and 379 course pages, all managed by Clarix's own team in the CMS and admin panel we built.

On Google, searched from Kerala on 2 October 2026, a Clarix guide was second for "best bca colleges in kerala" (our screenshot), less than six months after the first guides went up on 14 April. Clarix was on the first page for "best bba colleges in kerala" the same morning. In our own check on 28 September 2026, on a US-based web index rather than Google India, ten Clarix guides were in the top ten for their course-and-city searches, including first for "best bca colleges in trivandrum". Our SEO guide for colleges and schools walks through the page grid behind those results.

Video is part of our work for Clarix, as our team reports, and Clarix's channel shows the rhythm: 41 YouTube Shorts from 3 June to 1 July 2026, each built around one question a family is asking, Malayalam first with the course names in English (a public count, read on 30 September 2026).

How did a new design school fill seats in 45 days?#

VONA School of Design is a new design school at the World Trade Centre Learning Park in HiLITE City, Kozhikode, founded by four working architecture and design firms. It came to us with a campus, five programmes and no track record a student could look up. The sprint ran for 45 days, from mid-July to the end of August 2026, so there was no time to build awareness first and sell later.

We worked on the offer with VONA's team, alongside the ads. A new school can't compete on reputation, so it has to compete on what a student gets at the end, and the change we pushed for was GCC placements for students who enrol. In both ads, "GCC" is on screen within the first seven seconds, before either programme is named. Then came the landmark address, the HiLITE and WTC Learning Park logos on screen, because a place people know lends trust to a name they don't.

The ads were presenter-led vertical videos made by our video team in Calicut, with keyword captions that work with the sound off, and every enquiry went into Xale. Our team reports 50+ admissions from ₹1.5 lakh of Meta ad spend, which works out at ₹3,000 or less of ad spend per admission (our arithmetic on those two reported figures). Our own fees were billed separately.

How did an oil and gas institute bring in 5,761 course enquiries?#

Drillshore Academy trains young people in Kochi for careers in oil and gas, from rig and offshore work to fire and safety, and runs its own placement drives through its recruitment side. We make its Malayalam reels, from the script to the shoot and the edit, and run its Meta ads, with the strategy, sales coordination and audits around them, as our team reports it. Most of its reels open on the question a student is already asking, such as whether they want to work on an offshore rig, inside the first second.

In Meta's count, its course campaigns brought in 5,761 lead-form enquiries, at ₹47 each on the 12 campaigns that produced them, and half of them came from one rig-training campaign, launched on 19 March 2026 and still running in October: 2,877 at ₹33 each. The placement drives are a different market: 9,602 job applications through lead forms at ₹5.67 each, counted apart, because a job seeker's form costs a fraction of a student's enquiry and mixing the two hides both. An enquiry is not an admission and an application is not a placement, and we have no admission figures for Drillshore, so we quote none.

How did a tuition brand find its best video opening?#

Zealous Learning gives one-to-one tuition to students in classes 5 to 12, at three centres in Kozhikode district and online, and sells to their parents. We make its Malayalam presenter reels and run its Meta ads, as our team reports.

On 5 September 2026 we launched three lead campaigns for its centres, named alike except for the hook video, each on the same daily budget. By 4 October, in Meta's count, they had brought 227, 198 and 38 enquiries, at ₹36.74, ₹42.65 and ₹215.23 each: about six times the enquiries for about the same money. With their re-runs, the six hook campaigns brought 500 of the 772 student enquiries in Zealous's export, which covers 13 June 2024 to 4 October 2026. Our team reports scaling the winning video up afterwards; those figures aren't in the export.

The audience changes the price as well. Online, enquiries from Kerala families cost ₹249.63 each and from Gulf families ₹810.37, partly because showing the ads 1,000 times cost about four times as much in the Gulf. Those enquiries are not admissions, and we have no admission figures for Zealous, so we quote none.

How does a study abroad consultancy keep 60+ videos a month going?#

Skymark Education is a study abroad consultancy with six offices across Kerala, from Trivandrum to Kannur, with its head office in Manjeri. A student and their parents can spend months deciding, much of it watching reels about countries, courses, costs and visas, and every consultancy in Kerala is in that feed. What sets one apart is how well, and how often, it answers the real questions.

So the job was never a single campaign. It was a creative engine: one question per video, on screen in the first second ("Free education in Austria", "Physics, Chemistry, Maths"), a presenter talking straight to camera, and an edit that lands the answer fast. Our team reports more than 60 video creatives a month, plus the social creatives beside them, and over ₹15 lakh of Meta ad spend behind them. On 30 September 2026, Meta's public Ad Library showed 66 active ads from Skymark's page, 43 of them started that month; the Library shows Skymark's ads, not who made each one. We have also filmed its Abroad Edu Conclave: a promo reel for the 2024 edition and a film from inside the room.

Behind the ads sits the follow-up. Our team built a CRM for Skymark Education (reported by our team). Building it for a large consultancy gave us the research, the product thinking and the automation know-how that later helped us build a bigger product, Xale. Skymark moved onto Xale in March 2026, as xale.in's story of the move↗ (opens in a new tab) tells it. Skymark's public standing is its own work over many years: on 30 September 2026 its six offices had 2,042 Google reviews between them, rated 4.6 to 4.9. Those are Skymark's numbers, not results we claim. How we run the same work for other consultancies is on our page about our work for study abroad consultancies.

What should a school's admissions page do?#

DiYES International School is a Cambridge school in Parassala, Trivandrum, taking children from 18 months to Grade 6 for 2026-27. We designed and built its admissions landing page, and we run the ads and video around it.

The page answers a parent's questions in the order they come: what will my child learn, can I trust this school, can we get there every morning, and how do we see it for ourselves. It shows all 11 transport routes on a map and answers 34 questions in its FAQ. A parent can enquire in four places, with a grade-first form of four fields that accepts phone numbers from any country. A link from an early-years ad opens on a different headline from a Grade 1 to 5 link, and every enquiry reaches the admissions CRM tagged with its grade and campaign. In our Lighthouse run on 29 September 2026 the page scored 96 for performance on desktop (67 on mobile) and 100 for SEO. The enquiry and admission numbers are the school's own, so they stay with DiYES; our landing page checklist explains each choice.

How did an online academy grow on Instagram?#

TasHeel Moral Academy teaches Quran, Arabic and Islamic studies online, in Malayalam and English, to families in Kerala and abroad. Our team reports the whole engagement: the marketing strategy, social media management, organic content, follower growth, videos, ads and business setup.

The strategy came down to one idea: a poster tells people a course exists, but rarely makes anyone follow. So Malayalam reels sat at the centre, each giving people a reason to come back, from stories retold in under a minute to a presenter explaining faith and character in plain language. The account had about 300 followers when we started, as our team reports, and 39,064 on 29 September 2026 in Instagram's public data, matched by Social Blade. One story reel posted on 2 April 2026 had 52,742 likes, more than the account's followers; posters and greetings drew 3 to 11 likes each.

Why is a CRM at the centre of every plan?#

Because ads only pay off if someone follows up, and education enquiries come in bursts. Xale is the CRM built by the team behind Marketlube for study abroad consultancies, colleges and academies. It gives every enquiry an owner, a stage and a next follow-up, with Meta lead ads and WhatsApp coming straight in, and it reports 10,000+ new leads captured every month and 150+ user seats in its largest single workspace (Xale's platform figures, September 2026). VONA's leads were managed in it, Clarix's team works its leads in it, and Skymark, whose first CRM our team built, runs on it today.

We do the search work for Xale too. On Google, searched from Kerala on 2 October 2026, xale.in was on the first page for "best study abroad industry crm" and for "best edtech industry crm" (our screenshots). In our check on 28 September 2026, on a US-based web index, it was second for "study abroad crm software hyderabad". The site publishes llms.txt files and a fact sheet written to be quoted by AI assistants, and its robots.txt allows AI crawlers by name. Education teams can start on Xale today (see Xale's education CRM page↗ (opens in a new tab)), and if you want a CRM built around admissions, we configure and extend Xale for it, as our team reports.

What do the eight have in common?#

Different institutions, the same handful of habits:

1. The offer matters as much as the ads. VONA's GCC placements gave the ads something to say that no targeting setting could, and Drillshore's reels open on the job a course leads to.
2. The calendar sets the budget. Clarix's February enquiries cost about a third of May's. Our education marketing calendar for 2027 maps what to run in each month.
3. One question per creative, in the language families think in: Malayalam first, with course names in English, for Skymark, Clarix and TasHeel alike.
4. Parents are a second audience, not an afterthought. The parent version of Clarix's strongest idea brought enquiries at ₹185, below the account's ₹262 average.
5. One enquiry path and a CRM from day one, as on DiYES's page and in Xale.
6. Claims that survive scrutiny. Ads for institutions sit under ASCI's education guidelines and, for coaching, the 2024 consumer protection guidelines; our 90-day admission plan has a table of risky claims and safer wording.
7. Admissions are the scoreboard. Cost per enquiry tells you where to look; cost per admission tells you what worked.

For consultancies, our education consultancy marketing strategy goes deeper, for online courses our edtech marketing strategy does the same, and for coaching centres and academies selling batches, our coaching centre marketing strategy runs every channel as one plan.

What don't these case studies claim?#

• No guarantees. Rankings move daily, signed-in results differ by person, place and device, and a US-based web index is not Google India. Each ranking above names its engine and date for that reason.
• No numbers we don't have. We don't publish admission or enrolment figures for Clarix, Drillshore Academy or Zealous Learning, enquiry figures for DiYES, or leads and costs per lead for Skymark, and an application to Drillshore's placement drives is a form, not a placement. VONA's admissions and both ad-spend figures for VONA and Skymark are our team's reports; the clients' own records aren't public.
• No borrowed credit. Skymark's reviews and followers, and the counters on clients' own sites, are theirs. Xale's customers are Xale's.
• No fees. Our fees are billed separately from media spend and aren't published here.

Frequently asked questions#

What should an education marketing case study include?#

The client's name, what the agency actually did, and the source and date of every number, with a label saying who measured it: the ad platform, the agency's own check, a public page or the agency's report. A ranking claim should name the search, the search engine and the date it was checked.

How quickly can education marketing show results?#

Paid campaigns can move within weeks: VONA's sprint ran for 45 days. Search takes months: Clarix's first guides went up on 14 April 2026, and the #2 ranking above was seen on 2 October 2026. Timing matters as much as speed: in Clarix's season, enquiries cost more from February to May.

What does an education enquiry cost on Meta in India?#

Two published 2025 ranges put education leads on Meta at ₹150 to ₹400 and ₹200 to ₹600. Clarix's enquiries cost ₹262 each across one admission season, counting the ads that brought them in, from ₹120 for lead-form ads launched in February to ₹374 for those launched in May. Course, city, season, creative and form type all move the figure.

Should education ads speak to students or to parents?#

Both, in separate ads. Students scroll and shortlist; parents, many of them working in the Gulf, pay the fee and ask about results, hostels and safety. In Clarix's account, the version written for parents brought enquiries at ₹185 against a ₹262 average.

Where to start for your next intake#

Pick the one number that matters to you, admissions per rupee, and work back from it: the offer, the months that are cheapest to buy, the creative, the page and the follow-up. If you want that built for your school, college, academy or consultancy, tell us about your next intake, or browse all our case studies.

Changelog#

• 2026-10-08: Added Zealous Learning, our first tuition client: a section on its three-video hook test (227, 198 and 38 enquiries at ₹36.74, ₹42.65 and ₹215.23 each, Meta's count), a row in the table, and the count, quick answer and description moved from six case studies to seven.
• 2026-10-09: Added Drillshore Academy, an oil and gas training institute (a section, a table row and the count, now eight); Skymark's CRM history as the founder confirmed it on 8 Oct 2026; VONA's offer work described as alongside the ads, as its case study says; Xale named as the CRM built by the team behind Marketlube; links to our page for study abroad and admission consultancies.
• 2026-10-12: Skymark's CRM history is now told in the founder's wording of 13 October 2026: our team built a CRM for Skymark (reported by our team), building it for a large consultancy gave us the research, the product thinking and the automation know-how that later helped us build Xale, and Skymark moved onto Xale in March 2026, as xale.in's page on Skymark tells it. The closing line on a CRM built around admissions now points education teams to Xale first and says we configure and extend Xale for it. Links to xale.in's customer pages and its education CRM page added. No client figure changed. Xale's figures now read as xale.in publishes them today (its fact sheet, read 12 October 2026): 10,000+ new leads captured every month and 150+ user seats in its largest single workspace (Platform figures, September 2026). The older user and lead totals are gone, because xale.in no longer publishes them. The line before Xale's search results now says we do the search work for Xale too; the results are the same. The line on xale.in's robots.txt says it allows AI crawlers by name, without a count.