Client workLiveEducation

Skymark Education: Video, Meta ads and a CRM for a Kerala study abroad brand

Skymark Education is a study abroad consultancy with six offices across Kerala, from Trivandrum to Kannur.

It helps students choose a country, a course and a budget that fit, then works on scholarships, loans and the visa. We make its video and social media creatives, more than 60 videos a month, and run its Meta ads, with over ₹15 lakh of Meta ad spend behind them. We designed skymark.in and built Skymark a custom CRM for its leads; Skymark has since moved to Xale and has run on it for two years. The figures are as reported by our team.

Visit skymark.in Jump to the proof

Client: Skymark Education, study abroad consultancy
Offices: Six across Kerala, head office in Manjeri
Our work: Video and social creatives, Meta ads, CRM, website design
CRM today: Xale, for two years (reported by our team)

Skymark Education website on a phone: Your trusted study abroad partner, over a dotted globe

Frames from three of our Skymark reels: a country, a course and an event · skymark.in, the site we designed, on a phone (30 Sep 2026)

The consultancy

What does Skymark Education do for students?

Skymark Education is a study abroad consultancy from Kerala. It dates itself to 2010, it is an ICEF-accredited agency, and it runs six offices across the state: Trivandrum, Kochi, Kannur, Kozhikode, Kottayam and Manjeri, where the head office is. Its ads and profiles list Dubai too.

The work starts with the question most families find harder than they expect: where should I study, and what can we afford? Skymark's counsellors begin there, in a free session, helping a student choose the country that suits their plans, the course they actually want and a budget the family can carry.

Then comes the long middle: a shortlist of universities, IELTS or another test, applications with the statement of purpose and references, the offer, and the search for scholarships and an education loan. It ends with a visa and a flight. The UK and Ireland lead Skymark's ads today, and its site lists Germany, the USA, Canada, Australia and New Zealand as well.

Country, course and budget first, in a free counselling session
Universities, tests and applications, then scholarships and loans
The visa, and help before departure
Six offices across Kerala, head office in Manjeri

The brief

Why does a study abroad brand live on video?

Nobody picks a study abroad consultancy on a whim. A student and their parents can spend months on the decision, much of it on Instagram and YouTube, watching reels about countries, courses, costs and visas long before they call anyone. Every consultancy in Kerala is in that feed, and most of them promise the same things.

What sets one apart is how well, and how often, it answers the real questions. Which country suits my marks? What will it cost? Which course do I pick? Is there a scholarship? Each one answered by a person, plainly, and then answered again for the next intake. That is a game of volume as much as quality, so the job was never a single campaign. It was a steady engine of creatives, with the ads and the follow-up built around it.

The creative engine

How do you keep up 60+ videos a month?

With a system, not a scramble. Every video answers one question, and the question goes on screen in the first second, in big type over the presenter: a country, a set of subjects, an intake that's open now. Someone scrolling with the sound off still knows what the video is about before deciding to stay.

Presenters talk straight to camera, on a studio set or outdoors, in a garden or a courtyard. The edit carries the rest: captions, flags and numbers land on the beat, so the answer arrives fast and the video still feels like a person talking, not an advert.

Our team reports more than 60 video creatives a month for Skymark, plus the social media creatives that run beside them on its pages. All of it is produced by Marketlube.

One question per video, on screen in the first second
Presenter-led, straight to camera
60+ video creatives a month, reported by our team
Social media creatives for Skymark's pages

See the Skymark reels project

A presenter in a green kurta and white shawl on a studio set under the words Free education in Austria, in a Skymark Education reel — “Free education in Austria”
One country, one question, the hook on screen from the first frame.
Destination reel

A presenter in a white T-shirt and jeans in a leafy courtyard under the words Physics Chemistry, in a Skymark Education reel — Physics, Chemistry, Maths
Entry requirements in plain numbers: subjects, marks, the next intake.
Course reel

3 more reels

Destinations, the edit and events

Muted previews of reels we made for Skymark, all in our portfolio by January 2025. The offers, marks and intakes on screen are Skymark's own messages to students, not claims we make.

Studying in Ireland

A presenter in a garden and the Irish flag in the corner.

Destination reel

A split screen of a presenter at a microphone labelled Before and After, above a video editing timeline, from a Skymark Education reel — Before and after
Our edit on a Skymark reel: raw take, finished cut, timeline.
Edit breakdown

Abroad Edu Conclave 2024

The logo, the venue and the date: 14 December.

Event promo

Muted previews of reels we made for Skymark, all in our portfolio by January 2025. The offers, marks and intakes on screen are Skymark's own messages to students, not claims we make.

Events

Why does a study abroad conclave need video twice?

Skymark runs study abroad events it calls the Abroad Edu Conclave: a hotel ballroom full of students, universities at their own tables under their banners, and speakers on stage. An event like that needs video twice. Before, to fill the room. After, to show the room to everyone who wasn't in it.

Two pieces from those events have been in our portfolio since January 2025: a vertical promo reel for the 2024 edition, with a presenter, the conclave logo, the venue and the date, 14 December, and a film from a conclave itself: the rows of students, the banners, the talks, closing on the Skymark logo. The film is landscape, so it works on a big screen as well as a phone.

A vertical promo reel for the Abroad Edu Conclave 2024
A landscape film from a conclave, closing on the Skymark logo

A study abroad conclave in a hotel ballroom: rows of students facing a speaker on stage, with university banners along the walls and a Skymark watermark — The conclave film
Students in a hotel ballroom, university banners along the walls and a speaker on stage.
Event film · muted preview

Meta ads

Where does the ad money go?

Our team reports over ₹15 lakh of Meta ad spend for Skymark: media spend on Facebook and Instagram, where the students it wants to reach already watch study abroad reels. Our own fees are billed separately and not published here.

The creative engine is what makes that spend work. An ad account that runs one tired video for months pays more for every lead; one that always has a new country, course or intake to try keeps finding the students who are ready to talk.

Anyone can see the scale of Skymark's Meta programme in Meta's public Ad Library. On 30 Sep 2026 it listed 66 active ads from Skymark Education's page, 43 of them started that month. The Library shows Skymark's ads, not who made each one. Most were video, written in Malayalam with the course names in English, each built around one course or one offer, with a WhatsApp chat as the next step. The UK came up most, then Ireland, with courses from nursing and teaching to law, healthcare management and hospitality, and scholarships and budget as the two hooks that kept coming back.

Over ₹15 lakh of Meta ad spend, reported by our team
Media spend only, billed apart from our fees
66 active ads on Skymark's page in the Ad Library, 30 Sep 2026 (it doesn't say who made them)

of Meta ad spend for Skymark, as reported by our team

Leads

What happens to every enquiry?

Reels and ads only pay off if every enquiry gets a reply, and a study abroad enquiry can take weeks of calls before a student applies. At Skymark's volume that can't live in counsellors' phones and personal chats, so we built Skymark a custom CRM for its internal lead management.

Skymark later moved to Xale, the CRM built by the team behind Marketlube for study abroad consultancies, colleges and academies, and has run on it for two years. Xale is built around how a consultancy actually sells: one student with several university applications, deposits, visas and loans, and Meta lead ads and WhatsApp coming straight in. In our founder's words, Skymark is “Xale's most loyal client”.

A custom CRM for Skymark's lead management, built by Marketlube
Then Xale: two years on it, as reported by our team
“Xale's most loyal client”, in our founder's words

Read the Xale CRM case study

The xale.in home page on a desktop: 'Turn Meta & WhatsApp enquiries into enrolled students' on a mint panel beside the Xale app on two phones, then 'Your leads are leaking', 'Every channel. One stack.', 'Everything you need to close more deals' and why counselling teams switch to Xale — Xale, the CRM Skymark runs on today. xale.in, September 2026 · Inset: On a phone

The xale.in home page on a phone: 'Turn Meta & WhatsApp enquiries into enrolled students' on a mint panel above the Xale app, then 'Your leads are leaking' and the first-hour reply chart — Xale, the CRM Skymark runs on today. xale.in, September 2026 · Inset: On a phone

The website

What did we design for skymark.in?

The website is where a family checks whether the consultancy from the reels feels credible, so we designed it to feel calm and trustworthy rather than salesy.

One clear promise, “Your trusted study abroad partner”, sits beside a dotted globe on the brand's soft green-to-blue gradient, with key figures in a panel right under it, so the proof arrives before the first scroll.

Large navy headings and plenty of white space let the information breathe, and the phone layout was designed alongside the desktop rather than squeezed down from it, because that's where many students will see it first. The same design has been live on skymark.in since around February 2025.

One promise, beside a dotted globe
Proof in a panel before the first scroll
A phone layout designed alongside the desktop

See the Skymark website project

Our design for the Skymark Education website on a laptop: Your trusted study abroad partner, beside a dotted globe — Our design for skymark.in, on a laptop · Inset: the live home page, 30 Sep 2026

The skymark.in home page on a desktop: 'Your trusted study abroad partner' over a dotted globe on a green to blue gradient, destination flags, the figures, the team, destinations and the six steps — Our design for skymark.in, on a laptop · Inset: the live home page, 30 Sep 2026

The result

Where does Skymark stand today?

In our team's words, Skymark is now one of the most recognised study abroad names in Kerala and South India. That is our account, so here is what anyone can check.

On 30 Sep 2026 its six offices had 2,042 Google reviews between them, rated 4.6 to 4.9. Its Instagram, @skymark.education, had 63K followers and more than 3,100 posts, its Facebook page 16,146 followers, and its YouTube channel about 1,500 videos.

Those numbers are Skymark's own, built by its counsellors and its students over years, before and alongside our work. We don't publish Skymark's leads, costs per lead or admissions: those belong to Skymark.

For the next consultancy

What we'd tell another study abroad consultancy.

Answer one question per video, and put it on screen in the first second. Students scroll past dozens of consultancies; the one that answers their exact question is the one they stop for.

Then make enough of them. A few polished films a year can't cover every country, course and intake a student asks about, and a steady run of plain, honest answers can. Have the CRM ready before the ads grow, so every chat and every form reaches a counsellor who follows it up.

One question per video, on screen in the first second
A steady run of answers over the occasional big film
Every enquiry in a CRM before the ads grow

Proof

60+ videos a month, as our team reports it.

The 60+ video creatives a month, the over ₹15 lakh of Meta ad spend and the two years on Xale are reported by our team (Sep 2026).

The ₹15 lakh is media spend on Meta only, with no period attached; our fees are billed separately and not published. The review, follower, video and ad counts on this page were read from Skymark's public pages on 30 Sep 2026. They are Skymark's numbers, not results we claim, and the Ad Library shows Skymark's ads, not who made each one. “One of the most recognised study abroad names in Kerala and South India” is our team's account. The counters on skymark.in in our captures are Skymark's own figures. We don't publish Skymark's lead, enquiry or admission numbers.

What our team reports, then two public counts anyone can check

video creatives a month: 60+video creatives a monthReported by our team · Sep 2026
lakh of Meta ad spend, media only: ₹15+lakh of Meta ad spend, media onlyReported by our team · Sep 2026
Google reviews across Skymark's six offices, rated 4.6 to 4.9: 2,042Google reviews across Skymark's six offices, rated 4.6 to 4.9Our sum of Google Maps counts · 30 Sep 2026
Instagram followers, @skymark.education: 63KInstagram followers, @skymark.educationInstagram · 30 Sep 2026

What we do for Skymark

Creative4

60+ video creatives a month, reported by our team
Presenter-led reels on countries, courses and intakes
Social media creatives for Skymark's pages
A conclave promo and film, in our portfolio since January 2025

Ads4

Meta ads on Facebook and Instagram
Over ₹15 lakh of ad spend, reported by our team
A steady flow of new creatives to test
Media spend billed apart from our fees

Systems & web4

A custom CRM for internal lead management
Xale, the CRM Skymark runs on today
The skymark.in website design
A phone layout designed with the desktop

Services on this project: Video Production, Social Media Marketing, Performance Marketing, CRM Development, Web Design & Development and UI/UX Design
Industry: Education
Markets: Kerala and India
Live at: skymark.in · client: Skymark Education
Another Meta ads story in education: a 45-day sprint for a new design school in Calicut.: VONA School of Design case study

Next storyHiline DevelopersRead the case study

Study abroad marketing

Running a study abroad consultancy?

We make the videos, run the Meta ads and set up the CRM, as one team in Calicut, so every rupee you put into ads has to earn its keep. Tell us about your next intake and we'll show you the plan.

Start a project WhatsApp hello@marketlube.in

Every rupee you spend with us has to earn its keep.