From the house of MarketlubeLiveEducation
Xale CRM: Study abroad and academy CRM software, from the house of Marketlube
- Made by
- Xale Private Limited, Kozhikode
- Built for
- Study abroad teams, colleges, academies
- Platform
- Web app + Android counsellor app
- Languages
- English and Malayalam
xale.in, September 2026 · The same page on a phone
Used by education teams across Kerala and South India.
- JAIN (Deemed-to-be University)Higher education · Bengaluru
- Sterling Study AbroadStudy abroad · Kozhikode
- Skymark EducationStudy abroad · Malappuram
- CampuswaysAdmissions platform · Kollam
- Clarix EducationCollege guidance · Kochi
- VONA School of DesignDesign school · Kozhikode
- Adi Group of InstitutionsTraining institutes · Kochi
- Grow LearnOnline academy · Kozhikode
Teams using Xale, as reported by Xale; VONA School of Design, as reported by our team · Sep 2026
See Xale CRM at xale.inSeparately, Skymark Education, Clarix Education and VONA School of Design are also Marketlube clients.Our work for Skymark EducationOur work for Clarix EducationOur work for VONA School of Design
The product
One pipeline from first enquiry to enrolled student.
A study abroad student never makes one decision. They apply to four universities, chase an offer, pay a deposit, file a visa and maybe a loan, with a telecaller, a counsellor and a visa officer each owning a piece. Most consultancies run that on spreadsheets and staff WhatsApp groups, and leads leak at every hand-off.
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Xale gives every university application its own deal, with its own stage, owner, payments and team chat, while the student counts once in conversions. Parallel tracks run loans, scholarships and accommodation beside the main pipeline.
- Inquiry → Qualify → Application → Deposit → Visa → Enrolled, ready on day one
- Stage rules that block a move until the named documents are in
- Six industry templates, from study abroad to academies and travel
Where leads come from
Meta ads, WhatsApp and calls, captured at the source.
Leads arrive from Meta lead ads with their campaign and form tags, from website forms and from WhatsApp through the official Cloud API, with a shared inbox scoped by role. The Android app syncs each counsellor's own call log and recordings to the right lead, with no per-minute charges, and Xale never marks up WhatsApp messages.
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- Daily ad-spend sync, so cost per lead is always current
- Duplicate-phone detection and fair lead distribution across branches
- Xale AI answers questions from your own data, in Malayalam or English
Search
Pages built for the questions buyers actually ask.
xale.in is a 161-URL build around buying questions: solution pages such as best study abroad CRM, best education CRM and best academy CRM; five competitor-alternative pages; 26 city and country pages from Kochi and Hyderabad to the UAE and the UK; 59 guides and a CRM glossary.
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Key pages open with a short, plain verdict and carry FAQ, SoftwareApplication and breadcrumb schema, so both people and search engines get the answer in the first screen.
AI answers
Written to be quoted by ChatGPT, Gemini and Perplexity.
AI assistants recommend what they can read and trust. So xale.in publishes llms.txt and llms-full.txt summaries, a fact sheet written to be quoted, and a comparison page that discloses its method: vendor pages only, checked September 2026, no vendor paid.
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Its robots.txt welcomes 19 AI crawlers by name, from GPTBot and OAI-SearchBot to ClaudeBot and PerplexityBot, and Bing, one of the sources behind ChatGPT search, already has the September 2026 pages indexed.
Customers
Two years in, Skymark Education still runs on Xale.
Skymark Education, a study abroad consultancy with six offices across Kerala, has run its leads on Xale for two years, as reported by our team. Before Xale, Marketlube built Skymark a custom CRM for its internal lead management; Skymark moved across and has stayed. In our founder's words, it is “Xale's most loyal client”.
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The Skymark case study tells the rest of that story: the reels and Meta ads we make and run for it, the CRM we built first and the website we designed.
Search proof · checked 28 Sep 2026
Found for the exact searches study abroad teams type.
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Reported by our team3
“best crm for study abroad”
Google India
“best crm for study abroad consultancies”
ChatGPT
“best crm for academies”
Google India
The build, by the numbers
- URLs in the sitemap
- 161URLs in the sitemapxale.in/sitemap.xml · 28 Sep 2026
- city and country pages
- 26city and country pagesxale.in sitemap · 28 Sep 2026
- AI crawlers allowed by name
- 19AI crawlers allowed by namexale.in/robots.txt · 28 Sep 2026
- industry templates
- 6industry templatesxale.in · 28 Sep 2026
What's inside Xale
Pipeline4
- One deal per university application; the student counts once
- Follow-ups owned by telecaller, counsellor and visa officer
- Parallel tracks for loans, visas, scholarships and housing
- A document vault per student, with stage requirements
Leads & conversations4
- Meta lead ads sync with campaign and form tagging
- WhatsApp Cloud API inbox, templates and broadcasts
- Call recording from the counsellor's own Android phone
- Team chat on every lead and application
Control & reporting4
- Report builder where every number opens the leads behind it
- 26 automation actions, retried and logged in plain English
- Five-level access per stage, branch and field
- A student portal to follow each application
- Services on this project
- CRM Development, App Development, UI/UX Design, Web Design & Development and SEO & AI Search
- Industry
- Education
- Markets
- Kerala and India
- Live at
- xale.in · made by Xale Private Limited
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