Client workLiveEducation
Clarix Education: 360-degree support for a Kerala college-guidance brand
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- Client
- Clarix Education, Kochi and Calicut
- Built for
- Students and parents choosing UG and PG courses
- Channels
- Web, Google, Instagram, YouTube and Facebook
clarixeducation.com, September 2026 · a Short on Clarix's YouTube channel, 4 Jun 2026
Marketing
One plan, built on the question after Plus Two.
Every family Clarix wants to reach is asking the same thing at the same time of year: what now, after Plus Two? The marketing starts there.
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It talks to the Class 12 student and, just as much, to the parent who will pay for the course. It follows the admissions calendar, with the biggest push in the weeks after the results. And it speaks Malayalam first, with the course names in English, the way families in Kerala actually talk about a BCA, a BBA or a B.Tech.
The same questions then run through every channel. Guides on the website catch the families who search. Reels on Instagram and Facebook and Shorts on YouTube reach the ones who scroll. A free webinar or a WhatsApp chat is waiting for the ones who are ready to talk.
- Students and their parents, both
- Timed to the admissions calendar
- Malayalam first, course names in English
- One message across search, Instagram, Facebook and YouTube
The question every campaign answers: what now, after Plus Two?
Brand identity
A purple you can spot in a feed.
Before the channels filled up, Clarix needed a look families would know at a glance, so we designed its identity. We shared it on LinkedIn on 29 Oct 2025.
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The wordmark is a lowercase “clarix” with a step between the “r” and the “i” for progress and an open book inside the “x”. Around it sit one confident Clarix Purple, an app icon, a friendly mascot and the line “Guiding Students With Clarity”.
Then the identity went to work. The icon's rounded frame holds the presenter on the covers of the Shorts, the “clarix” tag sits in the corner of the videos, and the purple runs through the website's headers and buttons, so a reel, a guide and a WhatsApp chat all feel like the same company.
- A wordmark with a step for progress and a book in the x
- Flat Clarix Purple and white, no gradients
- The icon's frame, carried into the videos
Website research
Every course a family searches, in every city they search it.
Families don't search for “colleges”. They search “best BCA colleges in Calicut” or “B.Com colleges in Trivandrum with fees”.
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So the site is built on that grid: courses such as BCA, BBA, B.Com, B.Tech, MBA, nursing, law and B.Pharm, across six Kerala cities and about fourteen Indian metros, with a guide for each pair and hubs that tie them together.
- Course × city matrix: Kochi, Calicut, Trivandrum, Thrissur, Kottayam, Kannur and the metros
- Comparisons (BCA vs BSc CS), fee, salary and entrance-exam guides
- Hubs for colleges, courses, exams, scholarships and careers
Website design
Calm, photo-led, and made for parents on phones.
Choosing a college is a family decision, usually made on a phone.
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The design keeps it calm: real photography, plain language, filters by reviews, placements and fees, side-by-side comparison, and one clear enquiry form on every page, with WhatsApp a tap away. The purple is the brand's own, so the site and the videos look like one company.
Website build
A headless build that publishes thousands of pages.
The front end runs on Next.js at Vercel's Mumbai edge, and the content comes from a separate API and CMS.
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That split lets the Clarix team publish thousands of college profiles and guides without touching code, while pages stay cached close to Indian readers.
- Next.js App Router on Vercel, served from Mumbai
- A REST API for colleges, courses, exams, scholarships and the blog
- Search across colleges, courses, exams and scholarships
- OTP login, saved lists, reviews and side-by-side comparison
CMS & admin panel
An admin panel the Clarix team runs themselves.
Everything on the site, from college profiles, courses, exams and scholarships to the guides, the homepage and the footer, is managed in Clarix's own CMS and admin panel.
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Their counsellors publish and update content without waiting for a developer.
Colleges, courses, exams, scholarships and guides, edited by Clarix's own team
Lead generation
Every guide, video and post leads to one enquiry.
Lead generation for Clarix comes down to one rule: a family ready to talk should never have to hunt for the way in. So there is one wherever they meet the brand.
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On the website, every page ends in the same “Start Your Journey” form: the student's name, the course they want, a contact number, a preferred college, email, city and a message. A WhatsApp button sits on every page, college profiles carry Apply Now and Download Brochure, and a newsletter keeps in touch with the families who aren't ready yet. Every guide that ranks in search ends in that form, so a family who finds Clarix on Google is one step from an enquiry.
The videos ask just as directly. In June 2026 two Shorts invited viewers to free webinars, one for students who had just finished Plus Two and one for anyone with doubts about a BCA, and the Plus Two webinar Short puts Clarix's number on screen.
- One enquiry form, on every page
- WhatsApp a tap away, on every page
- Apply Now and Download Brochure on college profiles
- Free webinars, promoted in the videos
Sales
From enquiry to admission, nobody left waiting.
An enquiry isn't an admission. Sales support is our part in the gap between the two: helping Clarix's team pick up every enquiry quickly, follow it up and see where each family stands.
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A parent who fills in the form at night expects a call the next day, from a counsellor who already knows which course and which city they asked about. Clarix's team works its leads in Xale, the CRM built by the team behind Marketlube for colleges, academies and study abroad teams, as reported by Xale. Xale gives every enquiry an owner, a stage and a next follow-up, so no family slips through a personal phone or a chat thread, and the whole season sits in one place.
- Enquiries followed up by Clarix's own counsellors
- Leads in Xale, as reported by Xale (Sep 2026)
- An owner, a stage and a next follow-up for every enquiry
SEO & schema
Every page tells Google exactly what it is.
Guides follow one clear pattern, “Best {course} colleges in {city} 2026: top picks, fees & rankings”, each with a unique title and description and a self-referencing canonical.
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Structured data does the rest: Article on guides, EducationalOrganization with address and breadcrumbs on college profiles, and Organization and WebSite search on every page.
It shows in the results. In our own check on 28 Sep 2026, ten Clarix guides ranked in the top ten for their course-and-city searches, several of them alongside or ahead of national portals such as Shiksha, CollegeDekho and Collegedunia. The full list is below.
Videos
A question a day, in the weeks that matter.
Video is part of our work for Clarix, as reported by our team, and Clarix's channels show how the videos work. Each one takes a single question a family is asking and puts it on the cover in big type, Malayalam first with the course names in English.
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Then one presenter answers it straight to camera, on a studio set with the “clarix” tag in the corner. The covers are built from the brand: Clarix Purple or a plain textured white, with the icon's rounded frame around the presenter.
In January the questions were about the confusion after Plus Two. In the weeks after the results, a new Short went up almost every day: 41 on YouTube from 3 Jun to 1 Jul 2026, with reels on Instagram beside them.
- One question per video, on the cover
- Malayalam first, course names in English
- One presenter, straight to camera
- 41 Shorts from 3 Jun to 1 Jul 2026
“Still in the same confusion? After +2?” · 31 Jan 2026 
“After Plus Two, what?” · 3 Jun 2026 
“Did you get good marks in Plus Two?” · 3 Jun 2026 
“Want to start a career while you study?” · 5 Jun 2026 
“A free webinar for everyone who's finished +2!” · 5 Jun 2026 
“Which field will have the most jobs?” · 18 Jun 2026
Covers of Shorts on Clarix's YouTube channel, @ClarixEducation, with their upload dates, read 30 Sep 2026. Hooks are translated from Malayalam. Video is part of our work for Clarix, as reported by our team; the covers show Clarix's channel as it stands, and this page doesn't single out any one video as ours.
Search proof · checked 28 Sep 2026
#1 for “best BCA colleges in Trivandrum”, and top ten for nine more.
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Reported by our team2
“best bca colleges in kerala”
Google India
“best bca colleges in hyderabad”
Google India
The site and the channels, by the numbers
- URLs in the sitemap
- 4,013URLs in the sitemapclarixeducation.com sitemap · 28 Sep 2026
- college profiles
- 2,239college profilesclarixeducation.com sitemap · 28 Sep 2026
- guides published
- 1,364guides publishedclarixeducation.com sitemap · 28 Sep 2026
- course pages
- 379course pagesclarixeducation.com sitemap · 28 Sep 2026
4 more numbersFewer numbers
- YouTube Shorts from 3 Jun to 1 Jul 2026, the admission season
- 41YouTube Shorts from 3 Jun to 1 Jul 2026, the admission seasonYouTube, @ClarixEducation · 30 Sep 2026
- videos on Clarix's YouTube channel
- 88videos on Clarix's YouTube channelYouTube, @ClarixEducation · 30 Sep 2026
- Instagram reels from 28 May to 25 Jun 2026
- 24Instagram reels from 28 May to 25 Jun 2026Instagram, @clarixeducation · 30 Sep 2026
- posts on Clarix's Instagram
- 205posts on Clarix's InstagramInstagram, @clarixeducation · 30 Sep 2026
What we did for Clarix
Marketing & brand4
- A plan built on the question after Plus Two
- Timing set by the admissions calendar
- The Clarix brand identity, from the logo to the stationery
- One look across the site, the videos and the posts
Website research & design4
- Keyword research and the course × city content map
- Information architecture and URL and title patterns
- UI design for desktop and mobile
- Enquiry, WhatsApp and newsletter capture
Website build4
- Next.js front end on Vercel
- Content API and CMS for every content type
- Admin panel for the Clarix team
- Search, compare, saved lists, OTP login and reviews
Leads & sales4
- One enquiry form and WhatsApp on every page
- Apply Now and Download Brochure on college profiles
- Free webinars promoted in the videos
- Leads worked by Clarix's counsellors in Xale, as reported by Xale
Videos2
- Presenter-led Shorts and reels, as reported by our team
- Malayalam first, course names in English
SEO & AI search4
- Unique titles, descriptions and canonicals
- Article, EducationalOrganization, Breadcrumb and WebSite schema
- Breadcrumbs, related guides and footer hubs
- XML sitemap, robots rules and Open Graph images
- Services on this project
- SEO & AI Search, Web Design & Development, UI/UX Design, Social Media Marketing, Video Production and Branding
- Industry
- Education
- Markets
- Kerala and India
- Live at
- clarixeducation.com · client: Clarix Education
- Where the purple comes from: the Clarix identity we designed, from the logo to the stationery.
- Clarix brand identity case study
Education marketing
Want one team for your next intake?
We plan the marketing, build the website, make the videos, bring in the enquiries and help your counsellors follow them up, as one team in Calicut, so every rupee you spend has to earn its keep. Tell us about your courses and we'll show you the plan.
Every rupee you spend with us has to earn its keep.
