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Brand identityEducation consultancyKochi and Calicut, Kerala

ClarixBrand identity for an education consultancy

A brand identity for a college-admissions and career-guidance consultancy: a purple wordmark that steps up like progress and opens like a book.

Kind
Brand identity
Sector
Education consultancy
Location
Kochi and Calicut, Kerala
The stepped "r" icon in its rounded frame, with the Clarix mascot on brand purple.
The stepped "r" icon in its rounded frame, with the Clarix mascot on brand purple.

The brief

What Clarix needed

Clarix Educational Consultancy works with students from every part of India. It supports college admissions and career planning end to end: it simplifies the process, helps families compare options and helps students make confident decisions.

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It needed an identity that reads as clarity and progress, feels friendly to students and parents, and works as a wordmark, as an app icon and on everyday stationery.

The idea

Guiding Students With Clarity

Clarity as a path forward. Two ideas are drawn into the name itself. A step between the "r" and the "i" stands for progress: the r's arm sits a level above the i. And an open book sits inside the "x", its split halves opening like pages.

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A friendly student-guide mascot and the line "Guiding Students With Clarity" carry the idea into a warm, student-first voice. The book states the goal plainly: "to guide every student towards success".

Logo

The mark

A lowercase geometric "clarix" built on the Ronta logo font, with EDUCATION letterspaced under the right half of the word. The i-dot is a full circle, the "r" is cut short so its arm steps above the "i", and the "x" splits into an open book.

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The stand-alone icon takes the stepped "r" corner, an inverted L, and frames it in a rounded square: a solid purple tile or a white outline on purple. The logo grid boxes the word on its x-height, with square corner modules setting the clear space. Four colourways are approved: purple on white, white on purple, black on white and white on black.

The primary lockup: "clarix" in Clarix Purple, EDUCATION spaced beneath, on white.
The primary lockup: "clarix" in Clarix Purple, EDUCATION spaced beneath, on white.
The same lockup reversed to white on Clarix Purple.
The same lockup reversed to white on Clarix Purple.
Logo grid: the word boxed on its x-height, with square corner modules setting the clear space.
Logo grid: the word boxed on its x-height, with square corner modules setting the clear space.
The concept: a step between the "r" and the "i" for progress, and an open book inside the "x".
The concept: a step between the "r" and the "i" for progress, and an open book inside the "x".
Four approved colourways: purple on white, white on purple, black on white, white on black.
Four approved colourways: purple on white, white on purple, black on white, white on black.

Colour

The palette, straight from the book

Click or tap a colour to copy its hex.

Primary purple #513392 and secondary white #FFFFFF, plus a black-and-white pair for one-colour use.
Primary purple #513392 and secondary white #FFFFFF, plus a black-and-white pair for one-colour use.

Type

Three faces, one voice

  • Ronta

    The primary logo font.

  • NewBlack

    Titles and headlines.

  • Raleway

    Our goal is to guide every student towards success.

    The EDUCATION tagline and paragraph text.

    Set live in Raleway, as the book specifies.

The type page: Ronta for the logo, NewBlack for headlines, Raleway for the tagline and paragraphs.
The type page: Ronta for the logo, NewBlack for headlines, Raleway for the tagline and paragraphs.

System

Everything around the logo

  • Flat, confident fields of Clarix Purple and white. No gradients, textures or patterns.
  • The stepped-r icon in its rounded frame, as a stand-alone mark and as a ghosted watermark on the letterhead.
  • A mascot family: a flat-illustrated student guide in a purple overshirt, shown pointing, sitting and gesturing.
3 more from the book
  • The line "Guiding Students With Clarity".
  • No photography system: applications are shown as clean presentation mockups on neutral grey.
  • Voice: plain, reassuring, supportive. "We simplify the process, help compare options, and ensure students make confident decisions about their future."
The mascot family under the line "Guiding Students With Clarity".
The mascot family under the line "Guiding Students With Clarity".

Applications

The brand at work

Presentation mockups from the brand identity, not photos of produced pieces. Open any page to flip through the book.

  • The app icon as a solid purple tile and as a white outline on purple.
    The app icon as a solid purple tile and as a white outline on purple.
  • Mockup: the icon at home-screen size on a phone.
    Mockup: the icon at home-screen size on a phone.
  • Mockup: double-sided business cards, with the icon and contact face and a wordmark reverse.
    Mockup: double-sided business cards, with the icon and contact face and a wordmark reverse.
  • Mockup: letterhead with the wordmark top left, a ghosted icon watermark and a purple foot band.
    Mockup: letterhead with the wordmark top left, a ghosted icon watermark and a purple foot band.
  • Mockup: DL envelopes, a purple flap carrying the icon and an all-purple reverse.
    Mockup: DL envelopes, a purple flap carrying the icon and an all-purple reverse.

Across the book: App icon · Phone home-screen mockup · Double-sided business cards · Letterhead · DL envelopes.

Credits

Services on this brand
Branding
Sector
Education consultancy
Location
Kochi and Calicut, Kerala
The same brand at work: the marketing, website, videos and SEO we did for Clarix.
Clarix Education case study
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