Build · Systems that do the work
Portals. Custom software development company in Kerala
Marketlube is a custom software development company in Calicut, Kerala, designing and building customer and partner portals, internal tools and operations dashboards for businesses across India and the GCC. Current work includes the Dubai Customs portal we designed for ZAJEL, a Dubai courier, and ReelsBuddy, a Marketlube company, runs on an internal platform we built.
ReelsBuddy · sales reports on the platform we built
ReelsBuddy · projects board
If your team spends the day answering “what's the status?” on WhatsApp, you need a portal, not more staff.
Documents arrive by email, approvals happen in chats, and the real process lives in a spreadsheet and one person's head.
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We design and build the software that fixes it: customer and partner portals where people log in to submit requests, upload documents and follow progress; internal tools that replace spreadsheets for bookings, approvals, inventory and operations; and dashboards that show managers what's happening today. For ZAJEL, a Dubai courier, we designed the portal its clients use to handle customs documents with Dubai Customs, and supported its development; it is live today. ReelsBuddy runs its leads, production, accounts, hiring and reports on a platform we built.
We start from your workflow, not a feature list, and ship a focused first version in two-week sprints. Roles and permissions, audit trails, English and Arabic interfaces and integrations with payments, WhatsApp, email and accounting are designed in from day one, and the code and data are yours.
What we hold ourselves to
Service targets and planning benchmarks, not claims about any client’s results.
- per sprint, each ending in a version you can log in to
- 2 weeks
- access for staff, customers and partners
- Role-based
- of the source code and data in your name
- 100%
Tools we run it on
- Next.js
- React
- Node.js
- Laravel
- PostgreSQL
- Figma
- AWS
- WhatsApp Business API
What’s included
Six parts, scoped to what you need and quoted before anything starts.
Our work for portals & custom software, newest first
Customer & partner portals
Secure logins where customers, dealers or agents submit requests, upload documents, pay and track status.
Internal tools
Bookings, approvals, inventory and job boards built as software, so the process stops living in spreadsheets.
Operations dashboards
Live views of orders, jobs, payments and workload for managers, drawn from the same data your team uses.
Roles & audit trails
Who can see and change what, for staff, customers and partners, with a record of every action.
Integrations
Payment gateways, WhatsApp Business API, email and SMS, accounting software and your existing CRM, through clean APIs.
Support & releases
Monitoring, backups, fixes and a roadmap of improvements after launch.
Five steps. No surprises.
Every stage has an owner, a deliverable and a sign-off, all agreed with you before it starts.
Book a discovery callMap
We map the workflow with the people who run it: every request, document, approval and hand-off.
Blueprint
A service blueprint, user roles and clickable prototypes, tested with real users before development.
Build
Two-week sprints, each ending with a working version you can log in to.
Launch
Data migrated, users trained and a controlled roll-out, starting with one team or customer group.
Improve
Usage reviews and new releases as your process changes.
Work that proves it.
See all work
More case studies
Industries we do this for
Questions, answered.
Something else on your mind? Ask us directly on WhatsApp, by email or over a call.
What is a customer portal?
A secure website where your customers, dealers or agents log in to do what they'd otherwise phone or WhatsApp you for: submit a request, upload documents, pay, download invoices and check status. It cuts routine calls and gives everyone the same up-to-date answer.
Portal, CRM or app: what's the difference?
A CRM is where your team manages leads and customers. A portal is the outside-facing side, where customers and partners log in. An app is the same idea on a phone. Many projects are one back-end with a CRM for staff, a portal for customers and, if needed, an app, designed together so data is entered once.
Can you build a customs clearance or logistics portal?
Yes. For ZAJEL, a Dubai courier, we designed the portal its clients use to register, sign in and handle their customs documents with Dubai Customs in one place, and supported its development; it is live today. The same patterns suit freight, courier and clearing businesses.
Can you replace our spreadsheets with an internal tool?
Usually, yes. Bookings, approvals, job tracking, stock and reports are good candidates. ReelsBuddy, a Marketlube company, runs its leads, production board, accounts, hiring and reports on a platform we built. We start with the spreadsheet that causes the most pain and replace it first.
Will it work in Arabic and connect to our other systems?
Yes. We design English and Arabic interfaces together, with proper right-to-left layouts, and connect portals to payment gateways, WhatsApp Business API, email and SMS, accounting software and your existing CRM wherever those systems offer an API.
How long does it take, and who owns it?
It depends on the roles, workflows and integrations involved, so we scope a focused first version with you and put the timeline in writing before you commit; larger systems ship in phases. You own the source code and the data, hosted in your own cloud account.
Start a project
Let's build it right.
Tell us where you want to be in 12 months. A strategist replies within one working day, and after a short call the plan, the numbers and the team follow in writing within 48 hours.
Every rupee you spend with us has to earn its keep.
