Brand · Software, shown working
Explained. SaaS explainer video company in Calicut, Kerala
Three videos from ₹10,000From AED 400 in the UAE and GCC. Lengths, formats and dates are agreed in your brief.
Book the 3-video packWatch the 10 videosMarketlube is a SaaS explainer video company in Calicut, Kerala, making short motion videos from your software's own screens for ads, websites, sales decks and WhatsApp. A pack of three videos starts at ₹10,000, or from AED 400 for companies in the UAE and GCC. The ten videos we made for Xale CRM, built by the team behind Marketlube, play in full on this page.
Xale CRM · product tour
Xale CRM · AI feature demo
Xale CRM · feature explainer
What do our SaaS explainer videos look like?
Ten we made for Xale CRM, the AI-powered CRM for study abroad teams built by the team behind Marketlube: 10,000+ new leads captured every month and 150+ user seats in its largest single workspace (Xale's platform figures, September 2026). Tap any video to watch it in full, with sound.
Three like these start at ₹10,000.
Call reports, then just ask Xale AI
Calls, connect rate and talk time per counsellor, then Xale AI answering questions about the team, asked by voice.
The leads came in. Nobody called.
Enquiries from Meta, WhatsApp and the website sit unopened, until Xale hands each one to a counsellor with a follow-up.
WhatsApp updates, sent for you
A counsellor marks an offer letter received once, and Xale tells the student on WhatsApp and email by itself.
Numbers you can open
Tap an overdue count to see the leads behind it, or ask Xale AI by voice, in Malayalam or English.
Speed to lead
A slow-reply hook, then a new Meta lead routed to a counsellor the second it lands.
One student, three people
A telecaller, a counsellor and a visa officer share one student, and each keeps a separate follow-up date.
Out of the staff WhatsApp group
A staff group lost in voice notes and “check above” replies, then team chat inside each student's file.
One student, three universities
One student applying in three countries counts once: one lead, three applications, each with its own stage and owner.
Why a CRM just for education
Why a study abroad consultancy needs its own CRM: many people on one student, parallel tracks, branch-level access.
Xale product tour
A one-minute walk through the app on demo data: dashboard, follow-ups, pipeline, WhatsApp inbox, automations, call analytics and reports.
Made by Marketlube for Xale CRM. Names and numbers on screen are demo data, and figures inside the videos are Xale's own.
The three-video pack
What do three SaaS explainer videos cost?
What the pack covers
Three short motion videos made from your product’s own screens, like the ten above, for ads, your website, sales decks and WhatsApp.
Each video’s length, format, voice-over and rounds of changes, the delivery date and the tax are agreed in your brief, in writing, before we start.
From ₹10,000
for three videos
In the UAE and GCC: from AED 400.
People don't buy software from a feature list.
They buy it when they see it working, and a feed gives you a few seconds to show them.
Read moreShow less
We make short motion graphics videos from your product's own screens: animated explainer videos, product demo videos and launch videos for SaaS products, apps and AI tools. Each one takes a problem your buyer has, shows the feature that fixes it in your real interface, and ends on one step, such as booking a demo, starting a trial or messaging you on WhatsApp. Scripts, motion, voice-over and music are handled by one team in Calicut, and every video is cut for the place it will run, from a Meta feed to a sales follow-up.
We learned this on a product our own team built. Xale CRM, made for study abroad consultancies by the team behind Marketlube, needed videos a busy owner would watch to the end, so we made the ten on this page: hook ads, feature explainers, two films on Xale AI and a one-minute product tour. As a growth partner, we judge a video by what happens after it's posted, which is why each one gets a single job and a single call to action. Software companies anywhere in India or the Gulf can run the whole job with us on calls and WhatsApp.
What we hold ourselves to
Service targets and planning benchmarks, not claims about any client’s results.
- to the hook in every video
- < 3 seconds
- per video: one feature, one call to action
- 1 job
- on screen, never a real customer's records
- Demo data
What do you get from a SaaS explainer video company?
Six parts, scoped to what you need and quoted before anything starts.
Xale CRM · AI feature demo
Xale CRM · feature explainer
Xale CRM · hook ad
Hook ads
Short ads that open on your buyer's problem and show the fix inside your product, cut for Meta, YouTube and LinkedIn.
Feature explainers
One feature per video, shown working in your real interface, so a buyer gets it in a single watch.
AI feature demos
A question asked and the answer on screen: what your AI does, shown on demo data, as in our two films on Xale AI.
Product tours
A walk through your app for your website, sales decks and demo follow-ups, like Xale's one-minute tour.
Launch videos
Short films for a new product, feature or price, ready for the day you announce it. When a launch needs people or a physical product on camera, our video production team films it.
Captions & versions
On-screen text that works on mute, other formats such as 9:16, 1:1 and 16:9, and hook variants for ad testing.
Four steps. No surprises.
Every stage has an owner, a deliverable and a sign-off, all agreed with you before it starts.
Book a discovery callBrief
A short call or a WhatsApp voice note: who buys, what slows them down and which features to show. You send screenshots or a demo login, and the brief puts lengths, formats and dates in writing.
Scripts & style frame
A script for each video, timed to the second, and one style frame in your brand. You approve both before anything moves.
Motion & sound
We animate your real screens, add the voice-over, music, sound and on-screen text, and share the first cuts.
Changes & delivery
The rounds of changes agreed in your brief, then the final MP4 files, handed over as the brief sets out.
More case studies
Read this before you brief us.
All articlesQuestions, answered.
Something else on your mind? Ask us directly on WhatsApp, by email or over a call.
What does the ₹10,000 pack include?
Three short motion videos made from your product's own screens, like the ten on this page, from ₹10,000 (from AED 400 in the UAE and GCC). Each video's length, format, voice-over and rounds of changes, the delivery date and the tax are agreed in your brief, in writing, before we start.
How does the pack compare with market prices?
Published prices vary widely. On IndiaMART, sellers list explainer and motion videos at ₹1,000 to ₹78,999 a minute; MotionCube's India guide (March 2026) puts a 30-second 2D motion graphics video at ₹25,000 to ₹50,000; in Dubai, published packages start around AED 1,500 (Dubaiceberg), and a simple 60-second explainer from about AED 4,000 (Skimbox). All were read on 4 October 2026. Our pack is three videos from ₹10,000, or from AED 400 in the UAE and GCC.
How long will our videos be?
Each video's length is agreed in your brief before we start. For feeds and ads, 15 to 30 seconds usually works, and nine of the ten Xale videos on this page run 15 to 33 seconds. Our SaaS explainer video examples show which length suits which placement.
Who writes the scripts?
We can write them from a short call and a look at your product, or tighten yours to time; your brief says which. Either way, you approve every script before anything is animated.
What do you need from us, and will our customer data show?
Your logo, colours and fonts, and screenshots or a demo login. If your product holds customer data, we record in a demo account or swap names, numbers and emails for sample data, so no real customer appears in a video, as in the Xale videos on this page.
When will the videos be ready?
On the date agreed in your brief, before any work starts. For comparison, published turnarounds for motion explainers we checked in October 2026 ran from a few days to six weeks.
More questions 3
Who owns the videos, and can we run them as ads?
You own the finished videos. Where they can run, as ads or anywhere else, the music licences and which files are handed over are set out in your brief before we start.
Is any of it made with AI?
The motion is designed from your product's real screens, with no generated footage. Whether the voice-over is a human or an AI voice is agreed in your brief. For films with generated scenes, see our AI video production.
Do you work with companies in the UAE and GCC?
Yes. The pack starts from AED 400 for companies in the UAE and the wider GCC, and briefs, reviews and changes run on video calls and WhatsApp from our office in Calicut.
Start a project
Let's show your product working.
Three videos from ₹10,000, or from AED 400 in the UAE and GCC, with lengths, formats and dates agreed in your brief. Tell us about your product and a strategist replies within one working day.
Every rupee you spend with us has to earn its keep.
