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Pipeline. Custom CRM development in Calicut, Kerala

Marketlube builds custom CRMs and lead management software in Calicut, Kerala, for sales teams across India and the GCC. Every lead from Meta, Google, your website, portals and WhatsApp lands in one place, is assigned instantly and is followed up until it closes.

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  • Xale CRM homepage on desktop

    Xale CRM · our study-abroad CRM

  • Branch accounts CRM dashboard on a MacBook

    Branch Accounts CRM · accounting dashboard

  • Hands holding a phone mid-conversation

Leads come in from Meta forms, Google, your website, property portals and half a dozen WhatsApp numbers.

Some get called, some get forgotten, and when a salesperson leaves, their leads leave with their phone. You're paying for enquiries you never convert.

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We build CRMs around how your team actually sells. Every lead lands in one pipeline with its source attached, is assigned by rules you set, and triggers follow-up reminders until it's won or lost. A WhatsApp CRM on the official WhatsApp Business API puts chats in a shared inbox with templates, broadcasts and full history, all owned by the business, not a phone.

We design for industries where speed to lead decides the sale: real estate CRMs for Kerala builders and Dubai brokerages, admissions pipelines for education, appointment flows for clinics. And we close the loop, sending won deals back to Meta and Google so your ad budget learns which leads become customers. Sometimes Zoho or HubSpot is the better answer, and we'll tell you when.

What we hold ourselves to

Service targets and planning benchmarks, not claims about any client’s results.

target first response to a new lead
< 5 minutes
for every WhatsApp number and lead source
1 inbox
of leads tagged with a source and an owner
100%

Tools we run it on

  • Laravel
  • Next.js
  • PostgreSQL
  • WhatsApp Business API
  • Meta Lead Ads
  • Google Ads API
  • Zoho CRM
  • HubSpot
  • AWS

What’s included

Six parts, scoped to what you need and quoted before anything starts.

ReelsBuddy Leads CRM: KPI tiles above a lead list with status, priority, sales team, package and videos
Grid of Xale CRM features: pipeline, follow-ups, tracks, documents, reports and automations
Branch accounts CRM dashboard on a MacBook

Our work for CRM development, newest first

  • Lead management software

    Leads from ads, your website, portals, calls and walk-ins land in one pipeline, de-duplicated and assigned by rule.

  • WhatsApp CRM

    A WhatsApp Business API inbox with routing, templates, broadcasts and full chat history per lead.

  • Real estate CRM

    Projects, units, site visits, bookings and broker tracking, built for how builders and brokers sell.

  • Automations & reminders

    Instant assignment, response-time alerts, follow-up tasks and drip messages, so no lead goes cold.

  • Dashboards & reports

    Pipeline, source ROI and team performance, readable on a phone in under a minute.

  • Integrations

    Meta and Google lead ads, web forms, portals, telephony, accounting and offline conversions back to ad platforms.

Five steps. No surprises.

Every stage has an owner, a deliverable and a sign-off, all agreed with you before it starts.

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  1. Map

    We sit with your sales team and map every lead source, stage, hand-off and report you need.

  2. Prototype

    Clickable screens of the pipeline and key flows, tested with the people who'll use them daily.

  3. Build

    Development in short sprints, with a working version to try every two weeks.

  4. Migrate & train

    Existing leads imported, integrations switched on and your team trained on real data.

  5. Improve

    Usage reviews after launch, and new automations as your process evolves.

Work that proves it.

See all work

More CRM development work

More case studies

Industries we do this for

Read this before you brief us.

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Questions, answered.

Something else on your mind? Ask us directly on WhatsApp, by email or over a call.

Custom CRM or Zoho / HubSpot: which should we choose?

If your process fits a standard pipeline and your team is small, Zoho or HubSpot is often the faster, cheaper answer, and we can set them up. A custom CRM makes sense when you're paying per seat for features you don't use, your process doesn't fit their model, or you need deep WhatsApp and portal integrations.

How much does custom CRM development cost?

A focused lead management CRM typically costs ₹2–5 lakh to build; larger systems with WhatsApp API, portals and complex automation usually run ₹5–12 lakh. For GCC businesses, most builds fall between AED 10,000 and AED 50,000. WhatsApp messaging and hosting are billed at cost.

What is a WhatsApp CRM?

A CRM connected to the official WhatsApp Business API, so every chat from every number lands in a shared inbox, is assigned to a salesperson and stays with the business when staff change. It's the fastest way to stop leads leaking into personal phones.

Do you build real estate CRMs in Kerala?

Yes. A real estate CRM needs project and unit inventory, site-visit scheduling, booking stages, broker attribution and portal integrations, which is exactly where generic CRMs get awkward. We design them around how Kerala builders and Dubai brokerages actually sell.

Do you build CRM software for Dubai companies?

Yes. We build CRMs for UAE and GCC teams with Arabic support, multi-currency pipelines, WhatsApp routing across time zones and hosting in the region where data rules require it.

How long does it take, and who owns it?

A first working version usually takes 6–12 weeks, depending on scope, and we iterate from there. You own the source code and all your data, hosted in your own cloud account.

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Let's build it right.

Tell us where you want to be in 12 months. A strategist replies within one working day, and after a short call the plan, the numbers and the team follow in writing within 48 hours.

Start a projectWhatsApphello@marketlube.in

Every rupee you spend with us has to earn its keep.