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Brand · Identity people remember

Shelf. Packaging design company in Kerala for food & FMCG brands

Marketlube is a packaging design company in Calicut, Kerala, designing FMCG packs, labels, pouches, boxes and print collateral for food, spice, tea, beauty and D2C brands across India and the GCC. Structure, graphics, bilingual Arabic/English layouts and print-ready artwork are handled by one team.

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  • Tea Today orange takeaway boxes and burger packaging

    Tea Today · takeaway packaging

  • Proteinuts peanut butter tub surrounded by floating peanuts

    Proteinuts · tub

  • Proteinuts pineapple crunchy peanut butter tub in a splash

    Proteinuts · pineapple crunch

On a crowded shelf you get about three seconds.

If a shopper can't tell what you are, why you're better and which variant they're holding from two metres away, the brand beside you gets the sale, however good your product is.

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We design packaging for how it's actually bought: shelf blocking, a hierarchy that reads at distance, flavour and variant systems that scale across a range, and label design that fits FSSAI declarations without wrecking the front panel. Then we sweat the unglamorous part (dielines, bleeds, colour separations and printer proofs) so what comes off the press matches the screen.

Kerala food, spice and tea brands increasingly sell into Dubai and the wider Gulf, and GCC shelves have their own rules: bilingual Arabic/English packs, different nutrition panels and importer details. We design for both markets from the start, along with the catalogues, brochures and point-of-sale material that go with a launch.

What we hold ourselves to

Service targets and planning benchmarks, not claims about any client’s results.

shelf-distance test every front panel must pass
2 metres
bilingual packs set natively for GCC shelves
EN + AR
typical brief-to-print-ready timeline per range
3–5 weeks

Tools we run it on

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Substance 3D
  • Blender
  • Pantone

What’s included

Six parts, scoped to what you need and quoted before anything starts.

Guest amenities: hydrating cream, a slipper with the embroidered mark, and a tube.
Tea Today orange takeaway boxes and burger packaging
Proteinuts peanut butter tub surrounded by floating peanuts

Our work for packaging design, newest first

  • Pack & label design

    Front-of-pack hierarchy, variant systems and labels that carry FSSAI declarations cleanly.

  • FMCG range architecture

    One system across SKUs, sizes and sub-brands, so the whole range blocks together on shelf.

  • Bilingual Arabic/English packs

    GCC-ready layouts with Arabic set properly, right to left and with matched weights.

  • Structure & dielines

    Boxes, pouches, jars, sleeves and mailers, with dielines built to your converter's specs.

  • 3D renders & mock-ups

    Photoreal renders for marketplace listings, pitch decks and pre-launch ads before stock is printed.

  • Print & catalogues

    Catalogues, brochures, POS and shelf talkers, pre-press checked and proofed with your printer.

Four steps. No surprises.

Every stage has an owner, a deliverable and a sign-off, all agreed with you before it starts.

Book a discovery call

  1. Shelf audit

    We study your category on real shelves and marketplaces to see what the leaders do and where the gap is.

  2. Concepts

    Two or three design directions on the hero SKU, shown as renders in shelf context.

  3. Range rollout

    The chosen route extended across every SKU, size and language version.

  4. Pre-press

    Dielines, colour, barcodes and legal text checked; proofs approved with your printer before the run.

Work that proves it.

See all work

More packaging design work

Industries we do this for

Brand identity case studies

Brand identities we've designed

See all 6 brand studies

Read this before you brief us.

All articles

Questions, answered.

Something else on your mind? Ask us directly on WhatsApp, by email or over a call.

How much does packaging design cost?

Label or pack design for a single SKU typically starts around ₹20,000–₹40,000. A full range system with structure, variants and renders usually lands between ₹75,000 and ₹3 lakh. Bilingual GCC packs typically start from AED 2,500 per SKU.

Do you design bilingual Arabic/English packaging for the GCC?

Yes. GCC labelling standards require Arabic on food and many consumer products, so we design both languages into the layout from day one instead of squeezing Arabic in later. Final regulatory text comes from your importer or compliance consultant; we set it correctly.

Can you handle FMCG packaging for a whole product range?

Yes. Range architecture is where a lot of FMCG packaging in India goes wrong, so we build one system for colour coding, variant naming and hierarchy. The fifteenth SKU should look as intentional as the first.

Do you work with our printer?

Yes. We build dielines from your converter's specs, prepare separations and barcodes, and check proofs with the printer before the run. If you don't have a printer yet, we can suggest options in Kerala for you to quote.

How long does packaging design take?

A single label can be print-ready in two to three weeks. A full range with structure and bilingual versions typically takes three to five weeks, plus printer proofing time.

Do you also design catalogues and print collateral?

Yes. We design product catalogues, brochures, company profiles, shelf talkers and trade-show material in the same system as the packs, so a launch looks like one brand.

Start a project

Let's build the brand.

Tell us where you want to be in 12 months. A strategist replies within one working day, and after a short call the plan, the numbers and the team follow in writing within 48 hours.

Start a projectWhatsApphello@marketlube.in

Every rupee you spend with us has to earn its keep.