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Brand guidelinesRestaurant & fine diningKozhikode, Kerala

DamascasRestaurant brand identity, Kozhikode

A brand for a premium world-cuisine restaurant in Kozhikode: a gold emblem of wave, fire and chef's cap on Deep Teal, under the line "Global tastes, Kozhikodan soul."

Kind
Brand guidelines
Sector
Restaurant & fine dining
Location
Kozhikode, Kerala
The Damascas emblem, embossed in gold on Deep Teal.
The Damascas emblem, embossed in gold on Deep Teal.

The brief

What Damascas needed

A new premium world-cuisine restaurant in Kozhikode needed an identity that reads as global fine dining without losing its Calicut roots.

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The city's food culture and its history as a spice port had to fit a quiet, luxurious system, one that holds up on the façade, the uniforms, the menus, social media and outdoor.

The idea

Global tastes, Kozhikodan soul.

Global elegance on local roots. The book tells Kozhikode's story as a city shaped by the ocean, whose ports brought travellers and spices into Malabar food, a place where "food is more than tradition; it is emotion, identity, and legacy".

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The emblem draws three ideas into one. The Wave of Calicut Beach and the Arabian Sea rises into the Fire of the dum and the charcoal grill, then settles into a Chef's Cap: modern, disciplined, premium dining.

Colour tells the same story. Deep Teal is "the colour of mastery… a sanctuary"; Champagne Gold is "the spark against the shadow", the warmth of hospitality.

Logo

The mark

Five flame-and-wave strokes fan into a shell-like toque, the right-hand strokes curling into wave scrolls. The wordmark uses soft, flared letters, with THE ART OF WORLDLY DINING letterspaced beneath.

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The system has a stacked primary logo (gold on teal, teal on gold), a horizontal lockup, the emblem alone for crests and tiles, and a circular badge seal in solid and outline forms. Clear space, one-colour versions and minimum sizes are all set: 355 px recommended for the lockups, 90 px for the emblem.

Primary logo: the emblem over the wordmark and 'The Art of Worldly Dining', Champagne Gold on Deep Teal.
Primary logo: the emblem over the wordmark and 'The Art of Worldly Dining', Champagne Gold on Deep Teal.
Logo concept: the Wave of the Arabian Sea rises into the Fire of Malabar kitchens and settles into a Chef's Cap.
Logo concept: the Wave of the Arabian Sea rises into the Fire of Malabar kitchens and settles into a Chef's Cap.
The horizontal lockup in both brand colourways.
The horizontal lockup in both brand colourways.
Badge seal in solid and outline versions, for pins, stamps and signs.
Badge seal in solid and outline versions, for pins, stamps and signs.

Colour

The palette, straight from the book

Click or tap a colour to copy its hex.

Deep Teal and Champagne Gold with their tint ramps, over a teal-and-brass dining room.
Deep Teal and Champagne Gold with their tint ramps, over a teal-and-brass dining room.

Type

Three faces, one voice

  • Vonca

    The hook: main titles, headlines, menu section titles, poster headlines.

  • Gotham

    Things to scan quickly: sub-categories, menu prices, navigation, signage, buttons.

  • Lora

    Crafting moments through taste.

    Things to read and feel: menu descriptions, the brand story, captions, letterheads.

    Set live in Lora, as the book specifies.

Three typefaces: Vonca for the hook, Gotham for things you scan, Lora for things you read and feel.
Three typefaces: Vonca for the hook, Gotham for things you scan, Lora for things you read and feel.

System

Everything around the logo

  • A wave-scroll pattern of fine line-art ocean swirls, teal on teal or gold on teal, used as border bands and full-bleed texture.
  • A wave-cut edge: a teal field cut into a wave, with GLOBAL TASTES, KOZHIKODAN SOUL set along the curve.
  • Teal pill-tabs with gold caps, rounded colour blocks in teal and gold, and the gold emblem tiled as a quiet background.
4 more from the book
  • A heritage line illustration: a panorama of Kozhikode landmarks and spice-trade ships.
  • Photography direction: low-key world-cuisine plates, candle-lit teal-and-brass rooms, chefs at work and the old Kozhikode pier at sunset. In the book it is mood imagery, not the restaurant.
  • Voice: quiet luxury in short lines. "Tradition, Plated." "Pure. Refined. Remarkable." "Sizzle & Savour."
  • A Malayalam teaser, ആരും പറയാത്തൊരു കഥ (a story no one has told), with a smile-curve under കഥ and "Spreading soon".
A wave-cut teal field with 'Global tastes, Kozhikodan soul' set along the curve, over the old Kozhikode beach pier at sunset.
A wave-cut teal field with 'Global tastes, Kozhikodan soul' set along the curve, over the old Kozhikode beach pier at sunset.

Applications

The brand at work

Presentation mockups from the brand guidelines, not photos of produced pieces. Open any page to flip through the book.

  • Façade signage mockup: gold 3D letters on a teal slatted fascia.
    Façade signage mockup: gold 3D letters on a teal slatted fascia.
  • Front-of-house uniform mockup: a teal waistcoat with the gold emblem crest.
    Front-of-house uniform mockup: a teal waistcoat with the gold emblem crest.
  • Hanging badge sign mockup.
    Hanging badge sign mockup.
  • Outdoor concept: 'Tradition, Plated. The classics you know. The presentation you don't.'
    Outdoor concept: 'Tradition, Plated. The classics you know. The presentation you don't.'
  • Malayalam teaser poster concept: 'ആരും പറയാത്തൊരു കഥ' (a story no one has told), 'Spreading soon'.
    Malayalam teaser poster concept: 'ആരും പറയാത്തൊരു കഥ' (a story no one has told), 'Spreading soon'.
  • Social and story templates: 'The Chef's Canvas', 'Collect Moments', 'Sizzle & Savour'.
    Social and story templates: 'The Chef's Canvas', 'Collect Moments', 'Sizzle & Savour'.

Across the book: Façade signage · Embossed wall logo · Hanging badge sign · Badge pin and stamp · Front-of-house uniform · Chef jackets · Place setting · Key visual · Outdoor billboard · Menu and typography cards · Malayalam teaser poster · Illustrated posters · Social posts and stories.

Credits

Services on this brand
Branding
Sector
Restaurant & fine dining
Location
Kozhikode, Kerala
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