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Prices. Website packages and software prices in Kerala
These are Marketlube's starting prices for websites, online stores, web apps, mobile apps, CRMs, ERPs, AI automation and IT support, in rupees for India and in dirhams, Qatari riyals and Saudi riyals for the Gulf. Each is the smallest scope we'd sell, before tax; your exact price comes in a written quote after a call.
How do we set our prices?
Each starting price is the smallest scope we'd sell, priced at the floor of the lean Kerala team rate our cost guide publishes, ₹1 lakh a person-month.
Gulf prices are fixed figures set for Gulf projects, the same number in dirhams, Qatari riyals and Saudi riyals, never a live conversion of the rupee price. Your quote lists what the project includes, such as meetings in UAE hours, the payment gateways it needs and the VAT fields on its invoices. AED prices are excl. UAE VAT where applicable.
Which website package fits your business?
Two packages: a business website designed for your buyers, or a Next.js site with a headless CMS when you have more pages to run and edit.
Work of this kind: zajel.com, designed and built for ZAJEL (reported by our team), and Clarix Education's site with its own CMS (reported by our team). What a website costs in India and Kerala, line by line, is in our cost guide.
What are our prices for stores, web apps and mobile apps?
Each is the first version we'd launch with you. For design alone, our UI/UX page gives planning ranges, not our prices.
Work of this kind: Furnixr's Shopify store (reported by our team), the customs portal we designed for ZAJEL, and the apps our team built for Xale and ReelsBuddy. What an app costs by feature is in our app cost guide, and what custom software costs from a lean Kerala team is in our software cost guide.
What are our CRM and ERP prices?
A CRM starts with your lead sources; an ERP with the module that costs you most. Both are built on the Xale platform (reported by our team), and there are two ways to pay.
Two ways to pay
One fee for the build: the prices in the table below. As a subscription, it runs on one of Xale's own plans: priced per workspace, with every feature included and no per-user licence, as Xale's pricing page lists them. Enterprise custom deployment and enterprise pricing are available on request. Either way, everything is customisable and your data exports any time.
Odanta is the dental clinic software in our proposal: a ready product on the Xale platform, set up for your clinic. No clinic runs it yet. In the Gulf, its care price applies once a shared deployment runs in your country (hosting is quoted until then), and your country's pack is quoted on top.
Saudi Arabia: tax invoices must be in Arabic, and VAT-registered businesses whose VAT-subject revenue passed SAR 187,500 in any year from 2022 to 2025 must connect to ZATCA's Fatoora platform by 1 February 2027 (ZATCA, read 9 Oct 2026). We scope both with your e-invoicing provider and a native Arabic writer before we quote.
Work of this kind: Xale CRM, built by the team behind Marketlube, and the ERP ReelsBuddy runs on. Odanta, our dental clinic software, is made on the Xale platform (reported by our team); no clinic runs it yet. How a custom ERP or CRM compares with Odoo and Zoho over three years is in our comparison.
What are our AI automation prices?
Rules come first and cost least; an AI step, a chatbot, an assistant or a voice agent is priced as its own flow.
Work of this kind: Xale's telecaller, as xale.in describes it, and the AI receptionist we have in place for Skymark Education (reported by our team). What AI automation costs, with other sellers' published prices, is in our cost guide.
What do care plans and IT support include?
Care plans keep what we built updated, patched and backed up; IT support runs your team's devices, accounts, email and helpdesk, with every licence in your company's name.
Work of this kind: the Google Workspace we set up for Evergreen and the IT support we run for ZAJEL from Calicut (reported by our team). What website maintenance costs in India, provider by provider, is in our maintenance guide.
What’s billed separately, in your name?
Hosting, domains, store and app fees, Meta's message fees, call minutes, model usage and licences are billed at cost, in your name.
Every price is before tax: before GST (18%) in India and before VAT where it applies in the Gulf. Your exact price comes in a written quote after a call.
Questions, answered.
Do your prices include GST or VAT?
No. Indian prices are before 18% GST, and Gulf prices are before VAT where it applies; a VAT-registered UAE business usually accounts for the VAT itself under the reverse charge, as our outsourcing guide explains.
Is there anything cheaper than your starting price?
Not from us: the starting price is the smallest scope we'd sell. Template sites elsewhere start lower, and our cost guide shows what each kind of site costs and what you give up.
Get a quote
Tell us what you need built.
Send the scope, a screenshot of what you use today or a voice note. A strategist replies within one working day, and your exact price comes in a written quote after a short call.
Every rupee you spend with us has to earn its keep.
