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VideoConstruction & Interiors

Videos, ads, print and a Google Workspace setup for a furniture maker.

Evergreen 3D product film of a black mesh office chair on a curved grey set

Overview

Evergreen makes chairs and furniture for homes, offices and institutions under the line 'The master craftsman forever'. We made its videos, including a 3D film of a mesh office chair, ran its marketing, social media handles and ads, set up its Google Workspace and designed its brochures and stationery.

The brief

Furniture makers who sell to homes, offices and institutions meet their buyers in many places before a chair is ever tried: a video, a post, an ad, a proposal, an email. Each one has to look as well made as the furniture.

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For Evergreen, one team covered most of those places: its videos, its marketing, its social media handles and ads, the Google Workspace its team works in, and the company profile brochure and stationery it takes into meetings.

How we approached it

  1. Videos, including a 3D chair film

    One of the videos we made for Evergreen is a 3D product film of a black mesh office chair on a curved grey set. The chair was rendered, not photographed, and the film closes on Evergreen's logo and its line, 'the master craftsman forever!'

  2. Social media and ads

    We ran Evergreen's social media handles and its ads as part of its marketing. The posts, such as the 'cosy home' interiors series, have a page of their own: Evergreen Social.

  3. Google Workspace setup

    We set up Evergreen's Google Workspace: the IT side of the same engagement, handled by the team that ran its marketing.

  4. Print in the same green

    A company profile that opens on a dotted map of India with the southern states Evergreen serves in green, a square brochure with full-bleed interior photography, and letterhead and business cards, all in a deep forest green with the 'eg' monogram.

The outcome

One partner across Evergreen's videos, marketing, social media, ads and print, plus the Google Workspace setup its team works in. The print suite covers a company profile brochure, a square brochure, letterhead and business cards.

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