Social MediaEvergreen · Construction & Interiors
Scroll-stopping furniture posts built on surreal, cosy scenes.
Evergreen Instagram grid for the 'cosy home' interiors campaign
Overview
Social content for Evergreen's furniture range, from sofas to classroom and office chairs. Each post pairs a short, playful line with an imagined scene, like a sofa on the seabed or a dining set beneath the northern lights.
The brief
Furniture is a considered purchase, and product shots alone rarely stop the scroll. Evergreen needed a feed that kept the brand in mind between purchases and showed the full breadth of its range.
Read moreShow less
The content had to speak to homes and workplaces alike without losing a consistent look across very different products.
The work
Frames from our work for Evergreen.
How we approached it
Big idea, few words
Short, typographic lines carry each post: 'Get cosy at home', 'Soft.', 'Sit smart, study hard'.
Imagined scenes
Products placed in surreal, cinematic settings: a sofa under water, a dining table beneath the aurora, a couch among sand dunes.
Home and work
Mirrored campaign lines, 'Get cosy at home' and 'Get cosy at work', that speak to residential and office buyers in one voice.
A consistent brand frame
The 'eg' logo in the same corner of every post, plus topical moments like Labour Day that feature the people behind the product.
The outcome
An Instagram presence with a recognisable voice and visual style, covering sofas, dining, study and office seating under one consistent brand frame.
Start a project
Want work like this?
Tell us what you're building. A strategist replies within one working day, and after a short call the plan, the timeline and the quote follow in writing within 48 hours.
Every rupee you spend with us has to earn its keep.
