VideoSkymark Education · Education
Short-form study-abroad stories and an event film.
Film from a Skymark Education study abroad conclave, students in a hotel ballroom
Overview
A run of vertical reels for Skymark Education that mixes destination explainers, subject-led pieces and presenter-led stories, plus a film from a Skymark education event. Each one aims to make studying abroad feel achievable, one short video at a time.
The brief
Students research study-abroad options on Instagram and YouTube long before they contact a consultancy. Skymark needed a steady stream of short, credible video that answers real questions in a voice students trust: where to go, what it costs and which subjects to pick.
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The content also had to capture Skymark's events, turning a room full of students and university representatives into something the wider audience could see.
The work
Frames from our work for Skymark Education.
How we approached it
Real people, real settings
Presenter-led reels in natural, everyday locations, with a friendly peer-to-peer tone rather than an advert's.
Hooks in the first frame
Bold on-screen titles such as 'Free education in Austria' and 'Physics, Chemistry, Maths' tell viewers what they'll learn before they can scroll away.
Show the craft
A before-and-after reel that reveals the editing behind the content and works as a story in its own right.
Events on film
A landscape film from Skymark's education event, capturing the students, the stage and the atmosphere in the room.
The outcome
A library of branded vertical reels and an event film, all carrying Skymark's logo and tone, ready for Instagram, YouTube Shorts and the website.
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