Social MediaFashion & Textiles
Bright yellow social for a tailoring service that comes to you.
Yellow 'Tailor on Wheels' social campaign grid
Overview
Tailor on Wheels is a mobile tailoring service in the UAE that stitches, alters and fits at the customer's doorstep. We designed a bold yellow-and-navy social campaign with the branded van as its hero.
The brief
Doorstep tailoring is a new idea for many customers, so the content had to explain how it works as much as sell it. It needed to feel convenient and trustworthy, and reach very different occasions: weddings, office wear, school uniforms and everyday alterations.
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The feed also had to stand out among fashion and tailoring accounts that mostly post fabric close-ups.
How we approached it
The van is the hero
The branded van appears across the grid, turning 'we come to you' into a picture instead of a claim.
A colour you can't miss
The van's own colours, saturated yellow with navy and white, give every post the same recognisable frame.
An occasion for everyone
Posts for wedding alterations, school uniforms, office wear and traditional dress, each with its own clear hook.
Offers and proof
Price-led creatives and customer-quote cards that answer 'how much?' and 'is it any good?' right in the feed.
The outcome
A cohesive social campaign of offer posts, service explainers and testimonial cards that makes the Tailor on Wheels idea easy to grasp at a glance.
Explore what made it
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