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Social MediaBeauty & Wellness

Instagram designs and reels for an anti-dandruff shampoo and a hair oil.

Tejori's Instagram profile, tejori.in, on a phone on 7 Oct 2026: its header, then the posts we designed and two of its reels on its grid, the figures on its pinned stat post blurred

Tejori's Instagram profile, tejori.in, on a phone on 7 Oct 2026: its header, then the posts we designed and two of its reels on its grid, the figures on its pinned stat post blurred

Overview

Tejori is a hair-care brand with a Neelayamari anti-dandruff shampoo and a Neelayamari hair oil. We designed posts for its Instagram profile, from close-ups of the scalp to a search box that asks how to control dandruff and hair fall, and made its reels.

The brief

Anti-dandruff shampoos and hair oils fill the feed, and most of them promise the same things. A post has to name the problem and put the brand's bottle beside it before the thumb moves on.

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Tejori's posts speak to men and women about two products, and every one of them has to sit beside the others on a single profile grid.

The work

Frames from our work for Tejori.

Tejori Instagram post 'Say goodbye to the struggle.': icons for flakes, itching, breakage and sebum beside a hand pumping the anti-dandruff shampoo into a palm
Tejori Instagram post 'Say goodbye to the struggle.': icons for flakes, itching, breakage and sebum beside a hand pumping the anti-dandruff shampoo into a palm
Tejori Instagram post 'Your new scalp standard.' in white type over a dark close-up of a hair parting
Tejori Instagram post 'Your new scalp standard.' in white type over a dark close-up of a hair parting
Tejori Instagram post 'What's hiding on your scalp?': four benefit icons above a hair parting, with flakes on one side and a clean scalp on the other
Tejori Instagram post 'What's hiding on your scalp?': four benefit icons above a hair parting, with flakes on one side and a clean scalp on the other
Tejori Instagram post 'Control dandruff. Save your hairline.' over a close-up of flakes in a man's hair, with the shampoo and hair oil on a teal plinth
Tejori Instagram post 'Control dandruff. Save your hairline.' over a close-up of flakes in a man's hair, with the shampoo and hair oil on a teal plinth
Tejori stat post: Tejori's own asterisked claim, '92% of users experienced visible flake reduction in 2 weeks', beside two scalp close-ups and the shampoo and hair oil on a teal plinth
Tejori stat post: Tejori's own asterisked claim, '92% of users experienced visible flake reduction in 2 weeks', beside two scalp close-ups and the shampoo and hair oil on a teal plinth
Tejori Instagram post 'Your face isn't the problem' and 'It's the dandruff clogging your pores.' over a close-up of a woman's face with breakouts, with 'It starts at the scalp.' in an outlined triangle on her cheek and the shampoo and hair oil on a teal plinth
Tejori Instagram post 'Your face isn't the problem' and 'It's the dandruff clogging your pores.' over a close-up of a woman's face with breakouts, with 'It starts at the scalp.' in an outlined triangle on her cheek and the shampoo and hair oil on a teal plinth
Tejori Instagram post: 'the search:' over a Google search box reading 'how to control dandruff and hair fall', then 'the solution:' over the shampoo and hair oil
Tejori Instagram post: 'the search:' over a Google search box reading 'how to control dandruff and hair fall', then 'the solution:' over the shampoo and hair oil
Tejori hair oil post: a hand holds the Neelayamari hair oil against long black hair, beside Tejori's own asterisked claims, 'Clears 90% visible scalp flaking' and '85% reduced hair breakage'
Tejori hair oil post: a hand holds the Neelayamari hair oil against long black hair, beside Tejori's own asterisked claims, 'Clears 90% visible scalp flaking' and '85% reduced hair breakage'
Tejori Instagram post 'Guys, this is the only hair care you need.' with a hand pouring the anti-dandruff shampoo onto a man's lathered hair
Tejori Instagram post 'Guys, this is the only hair care you need.' with a hand pouring the anti-dandruff shampoo onto a man's lathered hair

How we approached it

  1. The problem, in plain words

    Posts name what people notice and search for: flakes, itching, breakage and sebum. One sets a Google search box, 'how to control dandruff and hair fall', under 'the search:' and the two bottles under 'the solution:'.

  2. Two looks, one grid

    Light posts on white, some over a faint grid, and dark posts built on close-ups of hair and skin. Every post carries the Tejori name and tejori.in, so the profile reads as one brand.

  3. The bottles in the frame

    One or both bottles appear in seven of the nine posts: side by side, on a teal plinth, or in hand, pumped into a palm, poured onto lathered hair or held against long hair.

  4. Icons and figures

    Line icons stand for the benefits and the problems. Two posts set figures in large type; they are Tejori's own asterisked claims, not results we measured.

The outcome

The nine posts shown here, designed for Tejori's Instagram profile: a light look and a dark one meant to sit together on its grid, with one or both bottles in most frames. The scope, Instagram profile designs and reels, is as our team reports it; the reels play on Tejori's own profile.

Explore what made it

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