Client workLiveEducation

DiYES International: An admissions page, ads and video for a Cambridge school in Trivandrum

DiYES International School is a Cambridge school in Parassala, Trivandrum, taking children from 18 months to Grade 6.

We designed and built its 2026–27 admissions landing page, one page that answers a parent's questions in order and ends in a campus visit or a callback, and we run the marketing around it, from ads to video production. The page can change its headline to match the campaign a parent came from, and every enquiry reaches the admissions team tagged with it.

Visit admission.diyesinternational.edu.in Jump to the proof

Client: DiYES International School, Parassala, Trivandrum
Admissions for: 2026–27, Toddlers (1.5 years) to Grade 6
Our work: Landing page, ads and video production
Stack: Next.js on Vercel, GA4 and Meta Pixel

DiYES International School admissions page: the curriculum took 5 years to build, your child gets it from day one

The DiYES admissions page on a phone, with a Call Now, WhatsApp and Enquire bar

admission.diyesinternational.edu.in, September 2026 · The same page on a phone

The school & the parents

A new kind of school, explained to parents on a phone.

DiYES stands for Do-it-Yourself Experiential School. Founded in 2021 in Parassala, on the Kerala–Tamil Nadu border, it pairs Cambridge Early Years, Primary and Lower Secondary with its own DiYES Curriculum, and for 2026–27 it takes children from 18 months to Grade 6.

Parents choosing a first school ask the same four things: what will my child learn, can I trust this school, can we get there every day, and how do we see it for ourselves. The page is built for parents arriving from an ad on a phone, so it has to answer all four before they scroll away.

Five programmes, from Toddlers (1.5 years) to Grade 6
Families across south Trivandrum and the Tamil Nadu border belt
Every path ends in a campus visit or a counsellor's call

The five DiYES programmes on the admissions page, Toddlers to Grade 6, each with its age band and curriculum — Five programmes, each with its age band and curriculum · Inset: A programme card on a phone

The Toddlers programme card on a phone — Five programmes, each with its age band and curriculum · Inset: A programme card on a phone

The landing page

Every question a parent asks, answered in order.

The page runs like a campus tour. It opens on the school's big idea, a curriculum five years in the making, then shows its Cambridge and STEM.org recognition and why parents choose DiYES. A campus film, the five programmes, real photos of classrooms and activities and a parent on video come next.

Then the practical question every family has: can we get there each morning? An interactive map shows all 11 transport routes, ten buses and a Bolero, from Neyyattinkara and Poovar to Kaliyakkavilai across the border, and a two-tab FAQ answers 34 questions on curriculum, ages and timings.

Real campus photography, not stock
A campus film and click-to-load parent videos
A 24-page brochure one tap away

DiYES admissions page: 11 school transport routes listed beside an interactive map of the Parassala area — 11 transport routes on a map parents can zoom into · Inset: The map on a phone

The DiYES bus-route map on a phone, with the routes as swipeable chips — 11 transport routes on a map parents can zoom into · Inset: The map on a phone

Enquiries & tracking

Four ways to enquire, and every one of them measured.

A parent can enquire from an eight-second pop-up, from the campus-film section, from a mid-page banner or from the form at the end, and on phones a Call, WhatsApp and Enquire bar never leaves the screen. Each form asks for the grade first, then a name, email and phone, with dial codes for every country, not just +91. A confirmation replaces the form at once, promising a counsellor's call within 24 hours.

Every call-to-action tap, including the brochure download, plus every call, WhatsApp tap and pop-up open or close, is tracked in GA4 and the Meta Pixel, and each enquiry is recorded as a lead with its grade and campaign, the same tags the admissions CRM receives with it.

Grade, name, email, phone: four fields
Leads tagged with grade and campaign in GA4, Meta and the CRM
Lighthouse: 96 desktop / 67 mobile performance, 100 SEO (our run, 29 Sep 2026)

The Check Seat Availability form on a phone — The pop-up form, eight seconds after the page opens · Inset: The final form on a phone

Ads

Ads for each age group, and a page that can match them.

We run DiYES's ads, and the landing page is built for them. A link tagged for the early-years campaign opens on “The first 5 years shape the next 50”, a Grade 1–5 link opens on “Future-ready by design”, and each pre-selects the matching grade in the form, so a parent from an early-years ad can land on the promise that ad made, and the enquiry reaches the CRM with the campaign it came from.

In Meta's public Ad Library on 29 Sep 2026, DiYES's ads were almost all short vertical films, in English and, from late September, Malayalam: parent testimonials, toddler admissions, coding in Grades 1 to 5 and learning beyond textbooks. Google's Ads Transparency Center lists search ads for school tours and admissions that point to the same page.

Headline and grade matched to the campaign link
DiYES's Meta ads: short videos in English and Malayalam
DiYES's Google Search ads link to the same page

The early-years version of the DiYES hero: the first 5 years shape the next 50 — What a parent from an early-years ad sees · Inset: The Grade 1–5 version

The Grade 1–5 version of the DiYES hero: future-ready by design — What a parent from an early-years ad sees · Inset: The Grade 1–5 version

Video

Short films for a school you have to see to understand.

An experiential school is easier to show than to describe, so film carries the campaigns, and video production is part of our work for DiYES.

The same stories run beyond the ads, in DiYES's Instagram reels and its Google Business Profile posts, so a parent hears one message wherever they meet the school.

Short vertical films, in English and Malayalam

What's next

The 2026–27 intake is still open, so the work goes on.

With final seats still open for 2026–27, the campaigns are still moving: a wave of new ads went live in September, including Malayalam versions. The page's campaign versions mean a new audience needs a new headline, not a new page.

The numbers that matter here are enquiries and campus visits by campaign, which is why every enquiry reaches the CRM tagged with the campaign it came from. Those numbers are the school's own, so they stay with DiYES.

Proof

Built to turn an ad tap into a campus visit.

Counts are read from the live page on 29 Sep 2026.

The Lighthouse scores are our own desktop and mobile runs that day and vary between runs. Ads are described from Meta's Ad Library and Google's Ads Transparency Center, checked the same day. We don't publish DiYES's enquiry or admission numbers, and claims on the page are the school's own, not our results.

The page, by the numbers

places to enquire on one page: 4places to enquire on one pageDiYES admissions page · 29 Sep 2026
school transport routes on an interactive map: 11school transport routes on an interactive mapDiYES admissions page · 29 Sep 2026
FAQ answers for parents: 34FAQ answers for parentsDiYES admissions page · 29 Sep 2026
Lighthouse performance, desktop (mobile: 67): 96Lighthouse performance, desktop (mobile: 67)Lighthouse 13.5, our run · 29 Sep 2026

What the page does

Enquiries4

Four enquiry points, including an eight-second pop-up
A grade-first form with dial codes for every country
Call, WhatsApp and Enquire bar on phones
Instant confirmation with a 24-hour callback promise

Campaigns & tracking4

Three hero versions keyed to the campaign link
The matching grade pre-selected in every form
Campaign and grade sent to the CRM with each enquiry
CTA taps, calls, WhatsApp, pop-ups and leads in GA4 and Meta

Content & build4

Five programme cards, Toddlers to Grade 6
An interactive map of 11 transport routes
34 FAQ answers and a brochure download
Next.js on Vercel, with click-to-load videos

Services on this project: Web Design & Development, Performance Marketing and Video Production
Industry: Education
Markets: Kerala and India
Live at: admission.diyesinternational.edu.in · client: DiYES International School
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