Client workLiveEducation
TasHeel Moral Academy: Marketing and Instagram growth for an online madrasa
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- Client
- TasHeel International Moral Academy, online
- Teaches
- Quran, Arabic and Islamic studies, one-to-one and in groups
- Languages
- English and Malayalam
- Our work
- Strategy, marketing, social media, content, videos, ads and business setup
Instagram, 29 Sep 2026 · The grid that day, children's faces blurred
The academy
A virtual madrasa, and an Instagram almost nobody saw.
TasHeel International Moral Academy teaches Quran recitation, memorisation and tajweed, Arabic and Islamic studies online, one-to-one or in groups. It teaches in Malayalam as well as English, so its audience is Malayali families in Kerala and abroad; a 2025 poster even advertised a European batch.
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Our team reports the account at about 300 followers when we started. The public record fits a small audience: the three course posters pinned in February 2025 still have three likes each.
- Quran, madrasa, Arabic foundation and Islamic lifestyle batches
- One-to-one and group classes, plus weekend batches
- About 300 followers at the start, as our team reports it
Classes in English and Malayalam, online, for families anywhere
The strategy
Reels first, in the language the audience thinks in.
We set the strategy for the academy's marketing, and on Instagram it came down to one idea. A poster tells people a course exists; it rarely makes anyone follow. So reels sit at the centre, in Malayalam, and each one gives people a reason to come back: a story worth finishing or a talk worth sharing.
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Four pillars carry the feed: stories from Islamic history told like short films, a presenter explaining faith and character in plain Malayalam, branded posters for courses and festivals, and story highlights that make followers feel part of the academy.
- Islamic-history story reels with bold Malayalam captions
- Presenter-led talks from a studio set
- Course and festival posters in the academy's navy and gold
- Highlights for updates, quizzes, best performers and values
The reels
Stories from Islamic history, told in under a minute.
The reels that travel furthest retell stories from Islamic history in Malayalam: the Prophet returning the key of the Kaaba, Abu Bakr, Mus'ab ibn Umair, the drought of Makkah, the believing beautician in Pharaoh's palace. Each opens on a painterly scene and one bold Malayalam line. The painterly visuals are AI-generated; Instagram labels the most-liked one as AI content.
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Videos were part of our work, as our team reports. We shot and edited presenter reels for the academy, filmed for real on a studio set with coloured light and moving Malayalam captions.
- Malayalam first, with English alongside
- AI-generated story visuals
- Presenter reels we shot and edited for the academy
Results
39,064 followers, and a reel liked more times than that.
On 29 Sep 2026 Instagram's public profile data showed 39,064 followers for @tasheelmoralacademy, which Instagram rounds to 39K, and Social Blade showed the same count that morning. No public archive holds the account's early follower count, so the starting figure of about 300 is our team's.
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The public like counts show which posts travelled. One story reel, posted on 2 April 2026, had 52,742 likes and 444 comments, more likes than the account has followers, so it was seen well beyond them. Other story reels from December 2025 to March 2026 drew 828 to 1,930 likes each; static posters and greetings drew 3 to 11.
- 39,064 followers on 29 Sep 2026: Instagram, matched by Social Blade
- 52,742 likes and 444 comments on one story reel
- Posters and greetings: 3 to 11 likes each
For the next academy
What we'd tell another online academy.
Teach before you sell. People follow an academy for what it gives them for free: a story worth finishing, a talk worth sharing. When the next batch opens, those followers are the first to hear.
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Speak the language your families think in, put a real person on camera, and keep enrolment one step away: course reels that point to a batch with open seats, and highlights that answer a parent's questions before they message.
- Stories and talks before course posters
- The language your families think in
- A real person on camera
- Every course reel pointing to a batch with open seats
Proof
39,064 followers, grown on Malayalam reels.
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Public counts first, then what our team reports
- Instagram followers
- 39,064Instagram followersInstagram profile data · Social Blade · 29 Sep 2026
- likes on one Malayalam story reel
- 52,742likes on one Malayalam story reelInstagram, reel of 2 Apr 2026 · 29 Sep 2026
- posts on the account
- 82posts on the accountInstagram profile · 29 Sep 2026
- followers at the start, as our team reports it
- ≈300followers at the start, as our team reports itReported by our team · no public archive
What we did for TasHeel
Marketing4
- The strategy behind the academy's marketing
- Ads for the academy
- Business setup
- All three as reported by our team
Social media4
- Social media management
- Organic content creation
- Follower growth from about 300 at the start
- All three as reported by our team
Video3
- Videos for the academy, as reported by our team
- Presenter reels, shot and edited on a studio set
- Malayalam first, with English alongside
- Services on this project
- Social Media Marketing, Video Production and Performance Marketing
- Industry
- Education
- Markets
- Kerala and India
- On Instagram
- @tasheelmoralacademy · client: TasHeel International Moral Academy
Grow on Instagram
Want an audience that finds you on its own?
We plan the content, make the videos and post on a rhythm people come back for, in Malayalam and English, with ads where they pay their way. Tell us about your brand and we'll show you the plan.
Every rupee you spend with us has to earn its keep.
