Client workDeliveredHotels & Tourism

Willmount: Instagram growth for experiential stays in Kerala's hills

Willmount runs experiential stays in Kerala's hills: wooden cabins near Munnar; Willmount Geodesic Domes in Vagamon, billed as Kerala's first geodesic dome stay; and a villa in Wayanad.

We shaped its Instagram around the places and the feeling of being there, with seasonal offers kept in view. Our team reports that we grew the account by more than 50,000 followers organically, and that bookings for the properties rose alongside; on 29 Sep 2026 Instagram's public profile data showed 119,416 followers.

Visit @willmount_Jump to the proof

Client: Willmount, Kochi, founded in 2018
Stays: Cabin Homes, Munnar · Geodesic Domes, Vagamon · Glen, Wayanad
Bookings: Direct online and on WhatsApp, plus travel sites
Our work: Instagram growth: strategy, post design and copy

Six posts from the Willmount grid we designed: the Anjuruli sunset, domes in the forest from above, a Vagamon getaway, a winter offer at 15% off bookings, a traveller on a hilltop and a summer retreat at 10% off

Instagram, 29 Sep 2026 · Posts we designed, on a profile screenshot uploaded on 28 Jan 2025

The brand

Stays people book for the view, the walk and the company.

Four friends started Willmount in 2018 with wooden cabins on a cardamom plantation near Munnar. Today it runs three stays: Willmount Cabin Homes in Kallar, Munnar; Willmount Geodesic Domes in Vagamon, billed as Kerala's first geodesic dome stay; and Willmount Glen in Wayanad, with sunset hikes, jeep safaris and campfires around them.

Guests book directly on willmount.com or on WhatsApp, where direct bookings get exclusive offers, or through travel sites such as MakeMyTrip and Goibibo. Instagram is where a traveller first falls for a stay; a direct booking is where it should end.

8 wooden cabins on 3.5 acres of cardamom in Kallar, Munnar
9 geodesic domes on about 13 acres in Elappara, Vagamon
Direct bookings online and on WhatsApp

stays in Kerala's hills: Munnar, Vagamon and Wayanad

The strategy

Sell the place first, and keep the booking in sight.

Experiential travel is bought on feeling, and a feed of room photos doesn't sell it. So we put the places first: posts that named where you'd be, travellers in the frame so viewers could picture themselves there, and questions that invited replies.

Offers ran in the same look, so a percentage-off post still felt like Willmount, and a regular rhythm of fresh posts kept a growing audience coming back.

Places with a name, like the sunset at Anjuruli
People in the frame, so viewers could see themselves there
Questions like “How did travelling change your life?”
Seasonal offers in the same forest-green look

Willmount's Instagram grid designed by Marketlube, on a phone: the Anjuruli sunset, a Vagamon getaway, domes in the forest, a winter offer, a summer retreat and a traveller quote series — Places first, on our grid: a profile screenshot uploaded on 28 Jan 2025 (110K followers). A child's face is blurred

What we made

A story-led grid, with offers that still feel like a getaway.

We set the content strategy, designed the posts and wrote the copy: destination hooks like “Chasing the sunset in Anjuruli” and “The perfect getaway in Vagamon”, drone shots of the domes in the forest, traveller portraits, and a quote series asking “How did travelling change your life?”.

The offers sat in the same forest-green template, from “Winter is here!” with 15% off bookings to a summer retreat at 10% off, so a discount post read like an invitation, not a sale board.

Results

119,416 followers, checked on 29 Sep 2026.

On 29 Sep 2026 Instagram's public profile data showed 119,416 followers for @willmount_, which Instagram rounds to 119K, and 643 posts. A screenshot of the profile in our own portfolio, uploaded on 28 Jan 2025, shows 110K followers and 375 posts.

Our team reports that our work grew the account by more than 50,000 followers organically, and that bookings for the properties rose with it. The archived copies we found show only a login page, so both carry our team's label, and we don't publish Willmount's booking figures.

For the next stay

What we'd tell another stay in Kerala's hills.

Lead with the place, not the room. Travellers book the sunset, the walk and the campfire, and the room comes after, so name the places and put people in the frame.

Keep offers in the same look as the rest of the feed, so a discount still reads like a getaway. Then make the hand-off easy: one clear route from a post or a reel to a direct booking on the website or WhatsApp, with every booking tagged by where it came from.

Name the place, not just the property
Put travellers in the frame
Offers in the same look as the feed
One clear route from a post to a direct booking

Proof

119,416 followers, on the public record.

Follower and post counts come from Instagram's logged-out profile data on 29 Sep 2026 at 10:11 IST (Instagram shows 119K).

The 110K figure is from a profile screenshot in our own portfolio, uploaded on 28 Jan 2025. Archived copies of the profile show only a login page, and the public trackers we tried were blocked or showed no history without a login, so the +50K organic growth and the rise in bookings are reported by our team. We don't publish Willmount's booking numbers.

Public counts first, then what our team reports

Instagram followers: 119,416Instagram followersInstagram profile data · 29 Sep 2026
followers on our portfolio screenshot (375 posts): 110Kfollowers on our portfolio screenshot (375 posts)Marketlube portfolio · uploaded 28 Jan 2025
posts on the account: 643posts on the accountInstagram profile · 29 Sep 2026
followers grown organically: +50Kfollowers grown organicallyReported by our team · dates not yet published

Services on this project: Social Media Marketing
Industry: Hotels & Tourism
Markets: Kerala
On Instagram: @willmount_ · client: Willmount Pvt. Ltd.

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