Social MediaHotels & Tourism
Story-led travel social for experiential stays in the hills.
Willmount Instagram profile on iPhone
Overview
Willmount offers experiential stays and activities under the promise 'You belong here!'. We shaped its Instagram around people, places and the feeling of travel, told through destination stories, seasonal offers and guest moments.
The brief
Experiential travel is bought on emotion, and a feed of room photos doesn't sell it. Willmount needed content that made people want to be there for the view, the walk and the company, while keeping bookings and offers in sight.
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It also had to hold an engaged audience's attention with a regular rhythm of fresh posts.
How we approached it
Places with a name
Destination posts like 'Chasing the sunset in Anjuruli' and Vagamon getaways that made each place feel specific.
People in the frame
Travellers, families and cyclists in the landscape, so viewers could picture themselves there.
Questions that sparked replies
Prompts like 'How did travelling change your life?' that invited comments and shares.
Seasonal campaigns
'Winter is here' and summer offers in a consistent forest-green template.
The outcome
A warm, story-led Instagram presence mixing destinations, people and seasonal offers under one consistent Willmount look.
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Tell us what you're building. A strategist replies within one working day, and after a short call the plan, the timeline and the quote follow in writing within 48 hours.
Every rupee you spend with us has to earn its keep.
