Social MediaShine On Cleaning
Fresh blue-and-lime social for a Kochi cleaning service.
Shine On Cleaning Instagram profile on iPhone
Overview
Shine On provides cleaning and laundry services in Kochi. We launched its Instagram with a crisp electric-blue and lime look and a series that explains each service, from kitchens and bathrooms to dining areas and even cars.
The brief
Customers invite a cleaning company into their home, so trust comes before price. Shine On was new to social and needed to look professional, friendly and reliable from its very first posts.
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It also had to explain a broad service list (deep cleaning, laundry and vehicle cleaning) without cluttering the feed.
How we approached it
A clean colour story
Electric blue and lime green for a fresh feel, with plenty of white space.
Friendly, uniformed faces
Cleaners in branded uniforms in every scene, so customers know who will be at the door.
One service, one post
Each service gets its own moment: 'Spotless Kitchens', 'Bathrooms Transformed', 'Dine-in Perfection' and 'Shine On Wheels'.
The local language
Malayalam posts alongside English to speak directly to Kochi households.
The outcome
A launch-ready Instagram grid with a clear visual identity and a service-by-service content series for Shine On.
Explore what made it
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