Websites for Ayurveda and wellness centres
Show the day. Promise nothing else. Ayurveda website design for wellness centres in Kerala and the Gulf
Marketlube designs and builds websites for Ayurveda wellness houses, retreats and treatment centres in Kerala, and for Ayurveda centres serving the Gulf. We work from Calicut, in Kerala itself, and serve Gulf centres remotely, without a Gulf office. The site shows a guest each programme and what a day of it looks like, prices the stay in rupees and a foreign currency, names the physicians and the centre's approvals, and describes rest and routine rather than cures, with your physician approving every page. No Ayurveda centre is among our clients yet; what you can open here is Pathila Ayurveda House, our concept build of a working site for a fictional wellness house at Kovalam.
Concept build · Pathila Ayurveda House, an Ayurveda centre website for Thiruvananthapuram
Concept build · Pathila Ayurveda House, further down the homepage
Concept build · Pathila Ayurveda House on a phone
Pathila Ayurveda House, a concept build
Careful guests read before they write.
A guest choosing an Ayurveda stay is about to hand over two or three weeks of their life and their body to people they have never met. Before they write to you, they want to know what the days will be like, who will examine them, what the stay costs in a currency they understand and whether the place is honest about what Ayurveda will and will not do. Most centre websites answer with a gallery of oil being poured, a list of Sanskrit therapy names and a form that says "contact us for packages". The careful guests, the ones who stay longest, leave for a centre that tells them more.
An Ayurveda website we build starts from the day. Each programme has its own page with a day written out from the morning bell to lights out, the consultations, the food and what is in the price. The physicians are named with their qualifications and registrations, and the centre's Kerala Tourism classification sits where a guest can check it. The season calendar shows the monsoon, Karkidakam and any closure before anyone picks dates, and the enquiry form adds up the stay in rupees or dollars as the guest fills it in.
The wording is the other half of the work. India's Drugs and Magic Remedies Act, 1954 bars advertisements that suggest a medicine cures the diseases on its schedule, and guests distrust centres that hint at one, so every page is written around rest, routine and the physician's consultation, and your physician reads it before it goes live. You can see the day, the season calendar, the two-currency estimator and the wellness notice on our Pathila Ayurveda House concept build, where the physicians and approvals panel is shown as a marked slot because the house is fictional. Pathila is invented, down to its staff and prices, so treat it as a demonstration of the build, never as a client of ours or a result.
What a guest weighs before trusting a centre.
Every programme's day, hour by hour
Guests decide on a stay by picturing the days, so each programme has to show what actually happens, hour by hour, before anyone enquires.
What we build: Programme pages with the day written out.
What you get (4)Show less
- One page per programme with its length, its aim in plain words and what the price includes: room, meals, consultations, therapies and yoga
- A day timeline from waking to lights out, with times, the therapy slots, meals and free hours, which the guest can open day by day
- A calendar strip for 7, 14 or 21 night stays that marks arrival, the consultation, rest days and the closing talk
- One source in the CMS for each programme, so the page, the price table and the enquiry form never disagree
Therapy pages that never promise a cure
India's 1954 Drugs and Magic Remedies Act bars advertisements suggesting that a medicine diagnoses, cures or prevents the diseases on its schedule, and therapy pages built around medicated oils and decoctions can drift into exactly that wording.
What we build: Wellness wording, reviewed by your physician before launch.
What you get (4)Show less
- A plain notice just under the homepage hero and beside the prices: the centre offers wellness routines and does not diagnose, treat or cure disease
- Therapy pages that describe what happens on the table, how long it takes and who does it, without naming a disease as a promise
- A list of the words we keep out of the copy, agreed with you, and a review round in which your physician signs off every page
- Guest stories used only with written consent, and kept to the stay itself rather than medical outcomes
Source: State Licensing Authority (Indian Medicine), Government of Tamil Nadu, The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, read 28 Oct 2026
Physicians and approvals a guest can check
Guests want to know who will examine them and whether the centre is approved, and anyone can claim to be authentic.
What we build: A physicians and approvals panel.
What you get (4)Show less
- Each physician with a photograph if they agree to one, their qualifications, the council they are registered with and their registration number
- The centre's Kerala Tourism classification (Ayur Silver, Ayur Gold or Ayur Diamond under the 2019 revision) and any accreditation, with the certificate and a link to the body that issued it
- The licence for an in-house pharmacy, if you have one, and who supervises the therapists
- One place in the CMS for these details, so the panel, the footer and the programme pages update together
Source: Kerala Tourism, Classification of Kerala Tourism Ayurveda Centres, read 28 Oct 2026
A calendar that follows the Ayurveda year
The Ayurveda year has a shape: the dry months full of foreign guests, the monsoon, Karkidakam from about mid-July to mid-August, and often a closure for upkeep. Guests pick dates without knowing any of it.
What we build: A season calendar tied to the enquiry form.
What you get (4)Show less
- A twelve-month strip coloured by season, with Karkidakam and any closure marked and the current month outlined
- An arrival picker that shows which season a stay falls in and warns when it touches a closure
- A Karkidakam page of its own, opened each spring with that year's dates and the rooms on offer
- Notices and season prices that switch on and off by date, so last year's offer never sits on the homepage
Totals in rupees and a foreign currency
Indian guests pay in rupees and foreign guests plan months ahead in dollars or euros, and both want the total before they write.
What we build: A stay estimator in two currencies.
What you get (4)Show less
- Room type, guests sharing, length and currency chosen in one panel, with the total and each supplement set out line by line
- Rupee amounts grouped the Indian way, in lakhs and thousands, and the foreign figure in its own fixed price list, not a live exchange rate that changes overnight
- Deposit, balance and cancellation terms beside the total, written plainly
- A deposit paid through your gateway with international cards where your account allows it, or an enquiry only, as you choose
The Ayush visa letter, on request
Foreign guests coming for a programme ask about visas, and India's Ayush visa asks for a supporting letter from a centre that is accredited and registered with a government authority.
What we build: A plan-your-visit page with a visa letter request.
What you get (4)Show less
- A page on getting here: the nearest airport, transfer times, what to bring, the clothes and the house rules
- A short, dated note on the Ayush visa and the e-Visa route, linking to the official pages rather than restating rules that change
- A form for confirmed guests to request the supporting letter, with the passport details your office needs, sent to the office and not to a marketing list
- A reminder to guests that visa decisions rest with the Indian mission, not with the centre
Source: Embassy of India, The Hague, Ayush Visa, read 28 Oct 2026
Health questions only the physician reads
Every stay begins with health questions, and guests will only answer them honestly if they can see who reads the answers.
What we build: A pre-arrival questionnaire that goes to the physician.
What you get (4)Show less
- A short form your physician writes: sleep, diet, current medicines and conditions, and what the guest hopes for from the stay
- Answers sent only to the physician's inbox, kept out of analytics, ad tags and the newsletter list
- A clear line that a wellness stay is not a substitute for the guest's own doctor, and that the physician may advise against a stay
- A request for a pre-arrival call by phone or video, at a time shown in the guest's own time zone
Single treatments booked without a call
City centres in Kochi, Calicut or Dubai sell single treatments by appointment, and people want to book the therapist and the time slot without calling.
What we build: A treatment menu with appointment requests.
What you get (4)Show less
- Each treatment with its length, its price and what to expect, grouped by session rather than by Sanskrit name alone
- A note on therapist gender: women for women and men for men where that is your policy, chosen at booking
- Appointment requests that reach the front desk by email and open as a WhatsApp chat with the treatment and time filled in
- Branch pages with the address, map, hours and parking, matched to each Google Business Profile
Open Pathila, our Ayurveda concept build.
Pathila Ayurveda House is a concept build: a working homepage we designed and built for a fictional brand, so you can try the layout and its tools on your phone before we build yours. It is not a client. See every concept build.
Concept build · Wellness · Thiruvananthapuram
Pathila Ayurveda House
Pathila Ayurveda House is a concept, not a place you can stay: an eleven-room wellness house in a coconut grove at Kovalam, Thiruvananthapuram, offering stays of 7, 14 or 21 nights, with staff and prices that are equally fictional. On its homepage you can plan a stay, open any day of it hour by hour, slide your arrival across the seasons and price it in rupees or US dollars; the enquiry form then sums up the plan, though it sends nothing.
Twelve pages, built around a day at the house.
- HomeWhat kind of house this is, the wellness notice, the programmes in a row, a glimpse of the day and the button to ask for dates.
- ProgrammesOne page per programme: its length, its aim, the day timeline, the calendar strip, what the price includes and who it does not suit.
- A day hereThe full day from the morning bell to lights out, with the parts that change on rest days and on the first and last days.
- Consultation and physiciansHow the first consultation works, the daily check, the physicians with their qualifications and registrations, and the approvals panel.
- TherapiesWhat each therapy involves, how long it lasts and who performs it, written as a description and never as a promise.
- Food and the kitchenWhat guests eat and why it is simple, the kitchen garden, how the menu changes through a programme and what to tell the kitchen about allergies.
- Rooms and the houseEach room type with photographs, the supplement, the view and the bathroom, and the grounds, the yoga hall and the quiet rules.
- Seasons and KarkidakamThe year strip, what each season is like, the Karkidakam programme and its dates, and the upkeep closure.
- Prices and termsEvery programme and room in rupees and the foreign currency, companions' rates, the deposit, the balance and the cancellation terms.
- Plan your visitGetting here, transfers, the visa note with the letter request, what to bring and what to expect on arrival.
- QuestionsThe things the office answers every week: medicines, internet, alcohol, companions, laundry and leaving early.
- Ask for datesThe enquiry form with the season check and a live summary of the stay, plus the pre-arrival questionnaire for confirmed guests.
Kerala's classes, India's visa and the UAE's licences.
Kerala
Kerala Tourism places Ayurveda centres in three classes by their facilities and quality, from Ayur Silver with the minimum to Ayur Diamond with the most, under a scheme that dates from a 1998 government order and was revised by two Tourism orders in 2019. A centre that holds a class shows it on the approvals panel with its certificate. At home the season turns on Karkidakam, the Malayalam month many Keralites keep for rest and seasonal routines, so the Karkidakam page goes up in spring with Malayalam beside the English headings, and the programme pages say plainly whether a stay is residential or a course of day visits from home.
Source: Kerala Tourism, Classification of Kerala Tourism Ayurveda Centres, read 28 Oct 2026
Foreign guests to India
India's Ayush visa (AY-1) is for foreign nationals whose sole purpose is treatment under Indian systems of medicine, including wellness, with an AY-2 visa for up to two attendants who leave India with the guest. The Indian mission in The Hague says the centre should be accredited and registered with a government authority and that the guest needs a supporting letter from it. India's e-Visa site lists an e-Medical visa for e-Ayush purposes, asking for a hospital letter. So the site states the centre's registration clearly and lets confirmed guests ask for the letter. Visa rules change; guests should check the official pages before they book flights.
Source: Embassy of India, The Hague, Ayush Visa, read 28 Oct 2026
Guests from the Gulf
Kerala Tourism's 2025 statistics put Oman third among the countries sending foreign visitors to Kerala, behind only the UK and the USA, with Saudi Arabia and the UAE also in the ten largest. Gulf school summer holidays fall in July and August, in the middle of Kerala's monsoon, so a centre that wants them treats the monsoon as a selling season rather than a gap: a monsoon programme page with rain-season photographs, rooms for a couple or a family sharing, prices in rupees with an optional dirham or riyal list, and replies on WhatsApp. An Arabic summary of the programmes, written and checked by a native writer, is quoted as its own line.
Source: Kerala Tourism, Tourist statistics 2025, read 28 Oct 2026
Ayurveda centres in the UAE
In the UAE, Ayurveda is practised under a licence from the health regulator of the emirate: the Dubai Health Authority in Dubai, the Department of Health in Abu Dhabi and the Ministry of Health and Prevention in the northern emirates. Gulf News reported in 2018 that the ministry's traditional, complementary and alternative medicine unit licenses practitioners after a written and an oral exam, and that India is a major country sending Ayurveda practitioners to the UAE. So a centre in Dubai or Sharjah names each practitioner with their licence and title from that regulator, and the site separates a massage or spa menu from a consultation with a licensed practitioner. Gulf News also reported in September 2026 that the Dubai Health Authority's social media standards bar words such as "miraculous" and "magic" and need the medical director to approve any post naming a facility; we hold the website to the same wording, so the site and the reels agree. Confirm the rules for your emirate with your regulator.
Source: Gulf News, UAE to allow alternative medicine practitioners to take exam back home (1 November 2018), read 28 Oct 2026
Prices for a wellness retreat or a city treatment centre.
- Business websiteCustom design, up to 8 pages · 4 to 8 weeksfrom INR 60,000 · AED, QAR or SAR 8,000 · KWD 650 · OMR or BHD 800
- Next.js website with a CMSHeadless CMS, up to 15 pages · 8 to 14 weeksfrom INR 2,00,000 · AED, QAR or SAR 15,000 · KWD 1,250 · OMR 1,550 · BHD 1,500
- Website care planBilled yearly · starts within a weekfrom INR 3,000 · AED, QAR or SAR 500 · KWD 40 · OMR or BHD 50 a month
Figures are before GST in India and before VAT where it applies in the Gulf. Your written quote for an Ayurveda centre lists the programme and day pages, the stay estimator and its currencies, whether guests pay a deposit online and through which gateway, any booking engine connection, the Malayalam or Arabic lines, and the wording review rounds with your physician.
What the build includes
- Programme pages with the day timeline and the calendar strip for each stay length
- The wellness notice and copy written around rest and routine, with a review round for your physician
- A physicians and approvals panel fed from one place in the CMS
- The season calendar, the Karkidakam page and date-aware notices
- A stay estimator in rupees and one foreign currency, with deposit and cancellation terms beside it
- The enquiry form with a live stay summary, sent to your office by email and WhatsApp
- A plan-your-visit page with the visa letter request form for confirmed guests
- A CMS your office uses to change programmes, prices, seasons and notices
- Visitor analytics that start only after consent, with the health questionnaire's answers never sent to them
Not included
- Legal or regulatory advice on claims, licences or visas; your physician and advisers sign off the wording
- Applying for a Kerala Tourism classification, an accreditation or a UAE facility licence
- Hospital or patient management software, and booking engine or channel manager licences (we connect to them as a quoted line)
- Photography and video of the house and therapies, unless your quote lists them
- Translation into German, French or other guest languages beyond what the quote names
- Running Google or Meta ads for programmes, which is a separate service quoted on its own
Five steps. No surprises.
Every stage has an owner, a deliverable and a sign-off, all agreed with you before it starts.
Book a discovery callA call with you and your physician
We start with a video call that includes your physician if possible. We ask what a day here looks like, which programmes sell, which guests come when, what the office is asked most and which approvals the centre holds.
The day, the wording and the quote
You get the site map, a written day for each programme to correct, the list of words we will keep out, the currency and deposit plan and a launch date timed to your season, all set out in a written quote.
The programme page first
We design one programme page on a phone and a laptop, with its timeline, strip and estimator, before the homepage, because every other page borrows from it. You review the designs as links and comment on WhatsApp or in the file.
Build and the physician's review
We then load your actual programmes, rooms, seasons and prices into the build and test an enquiry in both currencies and across a closure. Your physician then reads every page and marks any line to change before launch.
Launch before guests plan
Foreign guests plan months ahead and Karkidakam rooms are asked for in spring, so we aim to launch well before the season you most want to fill. Your office manager learns to open next year's Karkidakam page and change a season price in one short session, and the care plan looks after the site through the year.
Ayurveda centre websites, answered.
The team is in Calicut, India
1414, 4th Floor, Phase 1, HiLITE Business ParkKozhikode, Kerala 673014Mon–Sat · 9:30 am to 6:30 pm
What should an Ayurveda centre publish about each programme and stay?
Each programme with its length, what is included and a day written out hour by hour; the physicians with their qualifications and registrations; the centre's classification and approvals; the rooms, the food and the season calendar; prices and cancellation terms; how to get there; and a plain note that the centre offers wellness, not treatment for disease. Guests compare several centres, and the one that answers these without an email exchange usually gets the enquiry.
Can an Ayurveda website say its therapies cure diseases?
India's Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 bars advertisements referring to a medicine in terms that suggest it diagnoses, cures or prevents the diseases in its schedule, and therapy pages built on medicated oils fall close to that line. On 26 March 2025 the Supreme Court directed the states to enforce the Act, with grievance mechanisms and officers to act on complaints, as LiveLaw reported. Separately, Rule 170 of the Drugs and Cosmetics Rules, which made Ayurvedic medicine advertisements need a licensing authority's approval, has been omitted since the court vacated its stay on 11 August 2025; the 1954 Act still applies. Describe the routine, the food and the consultation instead. This is not legal advice; check your wording with your adviser.
What is the Kerala Tourism classification for Ayurveda centres?
Kerala Tourism classifies Ayurveda centres by their facilities and quality into three categories: Ayur Silver, with the minimum facilities, Ayur Gold and Ayur Diamond, with the highest. The scheme began with a 1998 government order, was replaced by a new classification in 2002 and revised by two orders in 2019. If your centre holds a classification, show the class and the certificate, and link to Kerala Tourism's page on the scheme so guests can read what each class means.
Can foreign guests come to an Ayurveda centre on an Ayush visa?
India's Ayush visa is for foreign nationals whose sole purpose is treatment under Indian systems of medicine, including wellness, and an attendant visa covers up to two companions. The guest needs a supporting letter from a hospital or wellness centre accredited and registered with a government authority, and India's e-Visa site lists an e-Medical visa for e-Ayush purposes. Guests should confirm the current rules with the Indian mission before booking.
Should a long Ayurveda stay be booked online, or start with the physician?
Most residential centres do better with an enquiry first, because the physician may want a call before a long stay is confirmed. A good middle path is an enquiry form that shows the full estimate, then a deposit link sent once the dates and the pre-arrival call are agreed. City centres selling single treatments can take appointment requests directly.
How should an Ayurveda centre price stays for Indian and foreign guests?
Show both: rupees grouped the Indian way for guests in India, and a fixed price list in dollars or euros for foreign guests, each with the same inclusions. A fixed list is easier to honour than a live conversion. For rooms in India, PIB reports that accommodation up to ₹7,500 per unit per day carries 5% GST since 22 September 2025; packages can differ, so confirm the tax with your chartered accountant.
Who licenses Ayurveda practitioners in the UAE?
Ayurveda practitioners in the UAE need a licence from the health regulator of their emirate: the Dubai Health Authority in Dubai, the Department of Health in Abu Dhabi or the Ministry of Health and Prevention in the northern emirates. Gulf News reported in 2018 that the ministry's alternative medicine unit licenses after a written and an oral exam. The Dubai Health Authority's social media standards, reported in September 2026, bar miracle and guarantee wording. A centre's website should name its licensed practitioners and follow the same restraint. This is not legal advice; confirm the details with your regulator.
Further reading
Sources
- State Licensing Authority (Indian Medicine), Government of Tamil Nadu, The Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954, read 28 Oct 2026
- Kerala Tourism, Classification of Kerala Tourism Ayurveda Centres, read 28 Oct 2026
- Embassy of India, The Hague, Ayush Visa, read 28 Oct 2026
- Kerala Tourism, Tourist statistics 2025, read 28 Oct 2026
- Gulf News, UAE to allow alternative medicine practitioners to take exam back home (1 November 2018), read 28 Oct 2026
- Indian Visa Online, e-Visa (e-Medical visa for e-Ayush purpose), read 28 Oct 2026
- LiveLaw, Supreme Court vacates stay on AYUSH Ministry's notification omitting Rule 170 (11 August 2025), read 28 Oct 2026
- PIB, GST rate changes on the GST Council's recommendations (accommodation up to ₹7,500), read 28 Oct 2026
- Gulf News, Dubai issues social media rules for doctors, health facilities and influencers (1 September 2026), read 28 Oct 2026
Ayurveda centre websites
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