BrandingAutomotive
A winged identity for a motorbike brand, made to be worn.
Moto Craze 3D logo signage on a building facade
Overview
Moto Craze is a motorbike business built around riding culture. We designed a winged, badge-style logo in racing yellow, white and navy, then put it on everything the team wears and works under.
The brief
Motorbike retail runs on passion and community, yet most dealer brands borrow their look from the manufacturers they sell. Moto Craze wanted an identity of its own, one riders would happily wear, not just a sign over the door.
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It had to be bold enough for a building facade, simple enough to embroider on a cap, and consistent across staff, merchandise and digital.
The work
Frames from our work for Moto Craze. Mockups show the designs in use.
How we approached it
A badge with wings
Classic wings on either side of a heavy, modern 'MOTO CRAZE' wordmark: a nod to riding heritage without looking retro.
High-visibility palette
Racing yellow against black and navy for maximum contrast on a hoodie, a lanyard or a showroom wall.
Dimensional signage
The logo built as raised 3D lettering for the facade, so the badge reads from the street.
Gear the team wears
Staff ID cards with yellow lanyards, polos, hoodies and caps that turn the team into brand ambassadors.
The outcome
A full identity kit ready for the showroom, the team and the riding community, with a winged logo, colour system, facade signage, ID cards and a merch line of polos, hoodies and caps.
Explore what made it
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