WebsitesMoto Craze · Automotive
A dark, cinematic site that puts the bike centre stage.
Moto Craze website on a tablet in a dark studio
Overview
A website for Moto Craze that feels like a night ride: a dark stage, a single hero bike and the brand's racing yellow cutting through. The home page also shows off the manufacturers Moto Craze works with.
The brief
Riders compare bikes on screens long before they visit a showroom. Moto Craze needed a site with the same attitude as its new identity, one that presented it as a destination for enthusiasts rather than another listings page.
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It had to look as good on a tablet or phone as on a desktop, and make the move from browsing to getting in touch effortless.
How we approached it
A hero like a poster
Oversized 'Ride for your passion' type set behind a single bike, with a yellow light streak pulling the eye through the frame.
Dark by default
A near-black canvas that lets the chrome, the yellow accents and the photography do the work.
Brands up front
A strip of the motorcycle manufacturers' logos directly under the hero, so visitors see the range before they scroll.
Simple navigation
A minimal header with the winged logo, services and contact, keeping an enquiry one click away.
The outcome
A responsive, brand-matched website with a cinematic hero, a brand showcase and a clear enquiry path, giving the Moto Craze identity its online home.
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