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Luxart Builders: A website, walkthrough reels and lead ads for a Calicut home builder

Luxart Builders is a premium home builder in Calicut (Kozhikode), Kerala, that pairs each homeowner with one of its empanelled architects.

We designed and built luxartbuilders.com around that model, with projects grouped by architect and an enquiry button that opens WhatsApp in one tap. We also ran the marketing around it: videos, Luxart's Instagram and its Meta ads.

Visit luxartbuilders.com Jump to the proof

Client: Luxart Builders, Calicut
Builds: Premium homes, with empanelled architects
Our work: Website, video, Instagram, Meta ads
Site live: Since July 2025

Luxart Builders website home page: Premium Housing at not so premium pricing, above Luxart's own counters and an Enquire now button

The Luxart Builders home page on a phone, with Enquire now and Explore Projects buttons

luxartbuilders.com, the site we designed and built (30 Sep 2026) · On a phone

The builder

Who is Luxart Builders?

Luxart Builders is a home builder and project-management consultancy in Calicut (Kozhikode), with its office at HiLITE Business Park. Its promise, in its own words, is “Premium Housing at not so premium pricing”, and its model is unusual for a builder: it pairs each homeowner with one of its empanelled architects, then plans, builds and finishes the house around that design.

The site lists ten services, from 3D design and planning to construction, interiors, landscaping, renovation and budget planning, and the projects on it run from Calicut and Malappuram to Wayanad and Kochi, with several more in Dubai. Its buyers are families planning a large house of their own, a decision that takes months, not days.

Premium homes, designed with empanelled architects
Ten services, from 3D design to budget planning
Office at HiLITE Business Park, Calicut

The job

What does a builder like Luxart need online?

Luxart Builders was registered as a company in January 2025, and its website went live in July that year. It sells something most people buy once, at a price that asks for a lot of trust, through a model many homeowners haven't met before.

So the job was never one ad or one post. Luxart needed a website that explains the architect model and shows the work in detail, a steady feed of homes, sites and materials that keeps it in view while families decide, and ads that bring the right homeowners in. We took on all three, and each one hands the homeowner to Luxart's team: the site and the feed through a WhatsApp chat, the ads through a sign-up form.

A website that explains the architect model
A feed that keeps Luxart in view for months
Ads that bring the right homeowners in

The website

How does the site turn a visit into an enquiry?

By making Luxart's case in the order a homeowner needs it. The home page opens on the promise, with Luxart's own counters under it: 100+ happy clients, 25+ architects, 100K+ sq. ft. Then come the ten services, the empanelled architects, “Our Vision in Design”, a before-and-after slider, and a gallery of walkthrough reels.

Wherever a visitor stops, the next step is the same. “Enquire now”, in the header, the hero and again further down, opens WhatsApp with a message already written: “Hello, I'm interested in your premium housing projects.” We designed the site dark and gold, after Luxart's logo, and built it as a React app on Vercel's Mumbai edge. Every page ends with our credit, “Powered by Marketlube”.

Promise, services, architects and reels, in that order
“Enquire now” opens WhatsApp, message pre-written
Live since July 2025, with our credit on every page

The Our Vision in Design slider on the Luxart Builders home page: a wood-panelled room on one side of the divider and a garden of palms on the other — “Our Vision in Design”, the before-and-after slider on the home page (30 Sep 2026) · Inset: our credit in the site's footer

The projects

Why are the projects grouped by architect?

Because that's how Luxart sells. A homeowner who falls for a house often wants the architect behind it, so every empanelled architect on the home page has a “View Projects” button that opens that practice's work. The site presents 36 projects this way, from Luxart itself and seven architects' practices.

Each project has a page of its own with the place, the area, the type of project and the architect. The newer ones go further: the restoration of an 85-year-old Kerala home near Calicut University is written up as a full brief, with the restoration, masonry, finishes, wiring and plumbing, landscape, budget and timeline each under its own heading. Projects went up in four batches between July and December 2025.

36 projects from Luxart and seven architects' practices
A page per project: place, area, type and architect
Added in four batches, July to December 2025

A project page on luxartbuilders.com for the restoration of an old Kerala home, with the site's menu above its first picture, a bedroom; the project's name and address are removed — A project page on the site, with the client's name and address removed from our capture (30 Sep 2026) · Inset: part of the project's written brief

Six headed blocks from the same project page: architectural restoration, extension and masonry, interior finishes and flooring, electrical and plumbing, exterior and landscaping — A project page on the site, with the client's name and address removed from our capture (30 Sep 2026) · Inset: part of the project's written brief

Meta ads

What do Luxart's live ads say?

Who they're for, in the first line: families planning a big house. Our team reports that we ran Luxart's Meta ads. Meta's public Ad Library shows Luxart's live ads, though not who made them: on 30 Sep 2026 it listed four active video ads from the Luxart Builders page, all started on 28 Sep 2026, on Facebook, Instagram and Messenger. Two open with “Planning to build a home above 3,000 sq. ft.?” and the other two offer “design, planning, and construction under one roof” for homes of 3,000 square feet and more.

Each one is a vertical video of about half a minute, with a presenter outside a finished villa or inside finished rooms, and each ends in a “Sign up” form that opens inside Facebook or Instagram. A homeowner planning something smaller scrolls on, and that's the point: the sales team's calls go to enquiries that fit.

Homes of 3,000 square feet and more, named in the first line
Vertical video, about half a minute each
A “Sign up” form inside Facebook and Instagram

Meta Ad Library results for Luxart Builders: active video ads started on 28 Sep 2026, two asking Planning to build a home above 3,000 sq. ft.? and one Have you been planning your dream home? — Meta Ad Library, India, 30 Sep 2026: Luxart's active ads, all started on 28 Sep 2026

The reels

What do the walkthrough reels show?

Finished homes, room by room, the way a visitor would walk through them. On the website we built, five vertical walkthroughs play in a gallery on the home page.

Video was part of our work for Luxart, as reported by our team, and the site gives it a section of its own, “Explore Our World of Design”. Some reels are pure walkthroughs, with nobody on screen: a staircase, a window seat, a lounge, a kitchen. Others have a presenter explaining one decision in Malayalam, like how big a bedroom should be, with the sizes on screen. The Luxart mark sits in the corner of each one, and the web address runs along the bottom.

A wooden window seat under a tall window beside a glass-railed staircase, from a walkthrough reel on the Luxart Builders website — A walk through a finished home
Staircase, window seat, living room and kitchen, with nobody on screen.
12-second preview · a reel on luxartbuilders.com

A bedroom with a built-in window seat and a patterned bedspread, with Malayalam text on screen, from an explainer reel on the Luxart Builders website — How big should a bedroom be?
A presenter explains in Malayalam, with the sizes on screen.
13-second preview · a reel on luxartbuilders.com

A cream sofa with a rust throw and round cushions on a patterned rug, from a walkthrough reel on the Luxart Builders website — The lounge, up close
The lounge and its seating, detail by detail.
12-second preview · a reel on luxartbuilders.com

Muted previews of three of the five reels on luxartbuilders.com, about 12 seconds each.

Instagram

What does a month of Luxart's Instagram look like?

Instagram management was part of our scope, as reported by our team. In September 2026, @luxart_builders posted 12 reels between the 4th and the 29th, about one every two days.

They follow a clear pattern. Walkthroughs of finished homes, with the architect credited on screen. Reels from live sites under the line “the art of building”, from piling rigs to laterite walls. Short explainers on materials, like the kinds of laterite stone used in Kerala houses. And now and then the printed brochure, or the presenter at a hand-carved front door.

Every caption carries the same line, “Expert guidance to find your ideal designer”, and a way to reach Luxart on WhatsApp. On 30 Sep 2026 the account had 4,997 followers, and a sister account, @luxart_homes, shares many of the reels as collaborations.

4 Sep · A floating staircase
6 Sep · A formal dining room
11 Sep · At a carved front door
23 Sep · The art of building
26 Sep · Types of laterite stone
27 Sep · The walls, then the kitchen

Six of the 12 reel covers on @luxart_builders in September 2026, as posted. Captured on 30 Sep 2026.

For the next builder

What we'd tell another builder.

Sell the way you actually work. If your homes start with an architect, put the architects on your website and let people browse by them. If buyers want to see the finish, film it room by room and use the films everywhere: on the site, in the feed and in the ads.

Then say who you're for before anyone taps. An ad that names the size of home you build saves your team from calls that were never going to become a contract. And make the next step one tap on a phone, with the first message already written.

Organise the website the way you sell
Film the finish, room by room
Say who you build for in the first line
One tap to a conversation

Proof

All of it public, all of it dated.

Counts were read from luxartbuilders.com, Instagram and Meta's Ad Library on 30 Sep 2026.

The 36 projects are a portfolio of Luxart and its empanelled architects, not homes Luxart built on its own, and the counters in our captures of the site (100+ clients, 25+ architects, 100K+ sq. ft.) are Luxart's own figures. The website is ours on the record: every page ends “Powered by Marketlube”. The rest of our scope (video, Instagram and Meta ads) is as reported by our team, and the Ad Library shows Luxart's ads, not who made each one. We don't publish Luxart's enquiries, costs per lead or sales: those are Luxart's numbers.

Counted on public pages, 30 Sep 2026

projects on the site, from Luxart and seven architects' practices: 36projects on the site, from Luxart and seven architects' practicesluxartbuilders.com · 30 Sep 2026
services listed, from 3D design to budget planning: 10services listed, from 3D design to budget planningluxartbuilders.com · 30 Sep 2026
reels on @luxart_builders in September 2026: 12reels on @luxart_builders in September 2026Instagram · 30 Sep 2026
active Meta video ads, all started on 28 Sep 2026: 4active Meta video ads, all started on 28 Sep 2026Meta Ad Library, India · 30 Sep 2026

What we did for Luxart

Website4

luxartbuilders.com, designed and built by us
Projects grouped by architect, each with its own page
“Enquire now” straight to WhatsApp, message pre-written
A reel gallery built into the home page

Video2

Videos for Luxart, as reported by our team
Five reels in the site's own gallery

Instagram & ads3

Instagram management, as reported by our team
Meta ads, as reported by our team
Luxart's enquiries, costs and sales stay private

Services on this project: Web Design & Development, Video Production, Social Media Marketing and Performance Marketing
Industry: Construction & Interiors
Markets: Kerala and India
Live at: luxartbuilders.com · client: Luxart Builders
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Builders and architects

Building homes in Kerala?

We design the website, make the walkthrough reels and run the lead ads, as one team in Calicut, so every rupee you spend has to earn its keep. Tell us about your next project and we'll show you the plan.

Start a project WhatsApp hello@marketlube.in

Every rupee you spend with us has to earn its keep.