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Bosq: 3D product films for an office chair brand

Bosq (Bosq Ergonomic Living, at bosq.in) is an office chair brand from Kozhikode (Calicut), Kerala, launched in 2012 by Naran Chirakkal Corporate, with stores in five South Indian cities and an arm in the UAE since 2022.
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We made three vertical 3D product films for its chairs: a red mesh task chair, a lime high-back and a grey high-back, each rendered in 4K at 60 frames a second on a set of its own and closing on the Bosq logo.
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Client
Bosq Ergonomic Living
Makes
Office chairs, since 2012
Based
Kozhikode and Bengaluru
Our work
Three 3D product films
Format
Vertical 4K, 60 frames a second
Files dated
December 2024
Frames from Bosq's three 3D product films side by side: a red mesh task chair on white, a lime high-back in a sunlit room and a grey high-back in a dark concrete room
4K: vertical 3D films at 60 frames a second
The red mesh office chair from behind on a grey floor, a frame from Bosq's 3D product film

The three films · The red chair from behind

The brand

Who is Bosq?

Bosq, in full Bosq Ergonomic Living, is an office furniture brand from Kozhikode (Calicut), Kerala, launched in 2012 as a corporate seating provider.

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In its own words it is “an undertaking of Naran Chirakkal Corporate Pvt. Ltd.” The corporate office is in Kozhikode and the regional office in Bengaluru. It sells from its own stores in Bangalore, Chennai, Trivandrum, Calicut and Kochi, with Hyderabad listed as coming soon, and in 2022 it moved into the UAE, with a Gulf site of its own at bosq.ae. Its site sums up the pitch in six words: “Hey office, we got your back.”

  • Launched in 2012 as a corporate seating provider
  • Corporate office in Kozhikode, regional office in Bengaluru
  • Stores in five cities, with Hyderabad coming soon
  • In the UAE since 2022
Bosq website home page: the BOSQ ergonomic living logo above a row of office chairs and the line Enhanced Productivity
Bosq website on a phone: office chairs, workstations, accessories and storage on orange tiles
bosq.in, Bosq's own site, 30 Sep 2026. The site and its pictures aren't our work · Inset: On a phone

The range

What does Bosq make?

Chairs first. Bosq sorts its office chairs into task, executive, visitor, leather and training chairs, and on 30 Sep 2026 the category listed 48 models.

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Most of them are named with three-letter codes. Around the chairs sit workstations, sofas and couches, work tables and storage. Its about page sets out the aim in its own words: “to make ingenious designs of workspaces that make the workforce more innovative and productive”. The three chairs in our films are all mesh chairs: a mid-back task chair and two high-backs with headrests.

  • Task, executive, visitor, leather and training chairs
  • 48 office-chair models listed on bosq.in
  • Workstations, sofas, work tables and storage

office-chair models listed on bosq.in, 30 Sep 2026

The brief

Why film a chair in 3D?

The job, as our team reports it: high-quality 3D render videos of Bosq's chairs, one film to a chair.

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The problem behind it is one every chair brand has. Office chairs look alike in a catalogue photo. The mesh, the lumbar support, the adjustable arms and the base are what justify the price, and at thumbnail size they vanish. A film can turn the chair slowly and stop on each of those parts.

Rendering instead of shooting changes what's possible. There's no set to build, the light goes exactly where the mesh reads best, and the camera can glide in close, around and under a chair in ways a real one would need a rig for.

  • Three chairs, one film each
  • The parts that justify the price, up close
  • Vertical, for a phone screen
Close-up of the red chair's adjustable armrest, seat and polished base, a frame from Bosq's 3D product film
Close-up of the grey chair's mesh headrest and back in a dark room, a frame from Bosq's 3D product film
Armrest and seat, red task chair · Headrest and mesh, grey high-back · Frames from the films

The films

Three chairs, three films.

One chair to a film, each with its own set and pace, and each ending on the Bosq logo card. Open any film to watch it whole, with sound.

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The previews play muted. All three are vertical 9:16 masters, 2160 × 3840 pixels at 60 frames a second, so there's room to crop for a feed, a story or a product page.

A red mesh office chair with black arms and a five-star base on a seamless white set, from Bosq's 3D product film

Red mesh task chair

A slow turn on a seamless white set, the armrest and the curve of the back, then a rear view on a grey floor.

Film 1 of 3 · 0:22

Watch the full film, with sound

Red mesh task chair · 0:22

A lime mesh high-back office chair with a headrest and black arms in a bright room, from Bosq's 3D product film

Lime mesh high-back

Window light and leaf shadows: the base and castors, the profile, the armrest and the headrest.

Film 2 of 3 · 0:28

Watch the full film, with sound

Lime mesh high-back · 0:28

A grey mesh high-back office chair with a white frame on a stone plinth in a dark concrete room, from Bosq's 3D product film

Grey mesh high-back

A dark concrete room: the chair on a stone plinth, seen from several angles at once, then its details up close.

Film 3 of 3 · 0:39

Watch the full film, with sound

Grey mesh high-back · 0:39

Muted previews, without the logo card.

How they were made

How were the films made?

Each chair was built as a 3D model and rendered, not photographed, so it holds its shape from every angle and the set can be anything.

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The red task chair sits on a seamless white set. The lime high-back stands in a bright room with window pillars and leaf shadows. The grey one waits on a stepped stone plinth in a dark concrete room, where a single hard light picks it out.

The camera moves the way a buyer looks at a chair in a showroom: a slow turn first, then the parts that matter, from the armrests and the weave of the mesh to the headrest, the seat and the castors. Every film ends on the same card, the orange Bosq mark over “ergonomic living”, so the three read as one set.

  • Front view of the red mesh task chair on a seamless white set
    Red task chair, front on
  • Side profile of the lime mesh high-back in window light with leaf shadows
    Lime high-back, in profile
  • Close-up of the lime chair's armrest, seat and five-star base with castors
    Armrest, base and castors
  • The grey mesh high-back shown from several angles at once on a stepped stone plinth
    Several angles at once
  • Close-up of the grey chair's white armrest and mesh back in a dark room
    Armrest and mesh, up close
  • The Bosq end card: the orange b mark, the BOSQ wordmark and the line ergonomic living on white
    The card every film ends on

Frames from the three films, full size at 900 × 1600.

Where they fit

Where do vertical product films work?

Vertical 9:16 is the native shape of Instagram Reels, YouTube Shorts and WhatsApp status, and Bosq posts on Instagram as @bosq.in. A film that turns one chair and stops on its details also suits a product page or a marketplace listing, where a buyer can't sit in the chair before ordering it.

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Where Bosq has run these films, and how they did, is Bosq's to say. We only publish what we can check.

  • Instagram Reels, YouTube Shorts and WhatsApp status
  • Product pages and marketplace listings
  • Stills for a catalogue, from any frame

Bosq on Instagram

For the next chair brand

What we'd tell another furniture brand.

Give each product its own film. One chair to a film keeps the message plain, and a set of films in the same style starts to look like a range.

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Show the parts people pay for. Buyers compare mesh, arms, headrests and bases, so the camera should stop on them, not just circle the chair. And make the master bigger than the feed needs: a 4K vertical master at 60 frames a second can be cropped, slowed down and cut for every place it runs.

  • One product, one film
  • Stop on the parts people pay for
  • A master bigger than the feed needs

Proof

Three chairs, three films, all in 4K.

Length, resolution and frame rate are read from the delivered files (checked 30 Sep 2026).
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All three were exported on 28 Dec 2024 and have been public on our Cloudinary since 28 Jan 2025. The scope, three 3D product films for Bosq, is as reported by our team. We show no views, reach or sales for these films: those are Bosq's figures, and we have none we can check.

Read from the delivered files and the films

vertical masters, 2160 × 3840 pixels
4Kvertical masters, 2160 × 3840 pixelsRead from the delivered files · 30 Sep 2026
frames a second, in all three films
60frames a second, in all three filmsRead from the delivered files · 30 Sep 2026
of film in all: 0:22, 0:28 and 0:39
1:29of film in all: 0:22, 0:28 and 0:39Read from the delivered files · 30 Sep 2026
sets: white, sunlit and concrete
3sets: white, sunlit and concreteSeen in the films · 30 Sep 2026

What we made for Bosq

Films3

  • Three vertical 3D product films, one chair each
  • Running times of 0:22, 0:28 and 0:39
  • Every film closing on the Bosq logo card

Sets & camera3

  • A seamless white set, a sunlit room and a concrete room
  • Camera moves that turn each chair, then close in
  • Light placed to show the weave of the mesh

Delivery3

  • Vertical 9:16 masters at 2160 × 3840
  • 60 frames a second, with sound
  • Exported in December 2024
Services on this project
Video Production
Industry
Office furniture
Markets
Kerala and India
Client's site
bosq.in · client: Bosq
Next storyLuxart BuildersRead the case study

Launching a product range?

Want your products filmed like this?

Tell us what you sell and where it has to sell. We'll plan the films, the sets and the cuts for every place they'll run, shot or rendered in 3D.

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