# Marketlube > Marketlube is a digital marketing agency in Calicut (Kozhikode): a growth partner building brands, websites, CRMs and performance campaigns for businesses across Kerala, India and the Gulf. Every rupee a client spends with us has to earn its keep. - Office: Marketlube, 1414, 4th Floor, Phase 1, HiLITE Business Park, Kozhikode, Kerala 673014, India (our only office) - Founders: Althameem Ali (Thameem) and Fidal P, co-founders of Marketlube (https://marketlube.in/people/althameem-ali, https://marketlube.in/people/fidal-p) - Founded: 2022 - Serving: Kerala, India and the GCC (UAE, Saudi Arabia, Qatar, Oman, Bahrain, Kuwait), from Calicut - In numbers: Portfolio projects: 41 · Brands partnered: 33 · Growth partner since: 2022 · Services: 17 - Contact: hello@marketlube.in · +91 90616 63675 · WhatsApp https://wa.me/919061663675 - Hours: Monday–Saturday, 9:30–18:30 IST - How we work: as a growth partner rather than a supplier. Strategy, design, video, web, CRM and media buying sit in one team, and every engagement is planned and reported against one agreed number (enquiries, sales or cost per lead). Forecasts are planning estimates, not guaranteed returns. - Built on Xale: Marketlube builds every CRM, ERP, AI agent, portal and product on [Xale](https://www.xale.in/) (reported by our team), the CRM platform made by Xale Private Limited and built by the team behind Marketlube, and sold on xale.in to study abroad consultancies, academies and colleges, with templates for manpower, travel and video production teams too. What the platform does: [xale.in/platform](https://www.xale.in/platform). Xale's own summary for AI tools: [xale.in/llms.txt](https://www.xale.in/llms.txt). - Consultations: a paid one-hour session with one or both co-founders, online or at our Calicut office, with a written action plan within 24 hours; free for Marketlube clients: https://marketlube.in/business-consultation ## Services - [Performance Marketing](https://marketlube.in/services/performance-marketing): Grow · Meta and Google ads tracked to revenue, not reach. - [Social Media Marketing](https://marketlube.in/services/social-media-marketing): Grow · Reels, content and community that turn followers into buyers. - [SEO & AI Search](https://marketlube.in/services/seo): Grow · Rank on Google and get cited in AI answers. - [Branding](https://marketlube.in/services/branding): Brand · Identity systems that make you the obvious choice. - [Packaging Design](https://marketlube.in/services/packaging-design): Brand · Packs and labels that win the shelf in Kerala and the Gulf. - [Video Production](https://marketlube.in/services/video-production): Brand · Ad films, reels and product shoots that stop the scroll. - [AI Video Production](https://marketlube.in/services/ai-video-production): Brand · AI ad, festive and product films, directed by people. - [SaaS Explainer Videos](https://marketlube.in/services/saas-explainer-videos): Brand · Short motion videos that show your software doing its job. Three videos from ₹10,000 (from AED 400 in the UAE and GCC). - [Web Design & Development](https://marketlube.in/services/web-development): Build · Fast, search-ready websites that turn visits into leads. - [E-commerce Development](https://marketlube.in/services/ecommerce-development): Build · Shopify and WooCommerce stores built to sell. - [UI/UX Design](https://marketlube.in/services/ui-ux-design): Build · Apps, dashboards and portals people understand on first use. - [CRM Development](https://marketlube.in/services/crm-development): Build · Custom CRMs built on Xale that stop leads leaking. - [Custom Software & Web Apps](https://marketlube.in/services/custom-software-development): Build · Customer portals and internal tools that open into Xale. - [ERP Development](https://marketlube.in/services/erp-development): Build · Custom ERPs for sales, projects, HR and accounts, built a module at a time. - [AI Automation](https://marketlube.in/services/ai-automation): Build · AI agents and workflows on Xale, with a person in control. - [App Development](https://marketlube.in/services/app-development): Build · Web and mobile apps with Xale as the backend. - [IT Support & Managed Services](https://marketlube.in/services/it-support): Build · Email, devices, backups and a helpdesk for growing teams. ## IT prices - [Prices](https://marketlube.in/pricing): Our starting prices for websites, online stores, web apps, mobile apps, CRMs, ERPs, AI automation and IT support, in rupees for India and in AED, QAR and SAR for the Gulf, each before GST (18%) in India and before VAT where it applies in the Gulf. - Web Design & Development: a custom-designed business website, up to 8 pages, from ₹60,000 (AED 8,000 in the UAE). - E-commerce Development: a Shopify store, up to 50 products set up, from ₹1.2 lakh (AED 12,000 in the UAE). - Custom Software & Web Apps: a small internal tool that replaces one spreadsheet, from ₹2 lakh (AED 10,000 in the UAE). - App Development: one app on Android and iOS from one codebase, with an admin dashboard, from ₹4 lakh (AED 20,000 in the UAE). - CRM Development: a focused lead CRM, from ₹2 lakh (AED 10,000 in the UAE). - ERP Development: the first module, on the foundation the platform already has (users, roles, branches, audit log, backups), from ₹4 lakh (AED 20,000 in the UAE). - AI Automation: a logged workflow (one trigger, two or three actions), from ₹25,000 (AED 1,500 in the UAE). - IT Support & Managed Services: IT support for up to 10 users, remote first, from ₹8,000 a month (AED 800 a month in the UAE). ## Industries - [Real Estate](https://marketlube.in/industries/real-estate): Qualified buyers and booked site visits for Kerala builders and realtors. - [Education](https://marketlube.in/industries/education): Admissions for schools, academies, coaching centres and study-abroad firms. - [Study abroad marketing for consultancies in Kerala](https://marketlube.in/industries/education/study-abroad-consultancies): reels, Meta and Google ads, destination pages and a counselling CRM for study abroad and admission consultancies; work for Skymark Education and Clarix Education. - [Restaurants & Cafés](https://marketlube.in/industries/restaurants-cafes): Fuller weeknight tables and direct orders for restaurants, cafés and cloud kitchens. - [Hotels & Tourism](https://marketlube.in/industries/hotels-tourism): Direct bookings for resorts and experiential stays across Kerala. - [Retail & E-commerce](https://marketlube.in/industries/retail-ecommerce): Profitable online growth for D2C brands and retailers in India and the GCC. - [Construction & Interiors](https://marketlube.in/industries/construction-interiors): Qualified project enquiries for builders, architects and interior designers. - [Automotive](https://marketlube.in/industries/automotive): Test drives, bookings and service visits for car and two-wheeler dealers. - [FMCG & Food](https://marketlube.in/industries/fmcg-food-brands): Packaging, launches and retail demand for food and FMCG brands in India and the GCC. ## Markets - [Calicut (Kozhikode) head office](https://marketlube.in/): Digital marketing agency in Calicut; our office is at HiLITE Business Park. - [Kerala](https://marketlube.in/digital-marketing-agency-kerala): Marketlube is a digital marketing agency in Kerala, based at HiLITE Business Park in Calicut and serving brands across Kerala. We run Malayalam and English campaigns, build brands, websites and CRMs, and plan every quarter around Onam, Vishu, wedding season and the Gulf holiday calendar. - [Dubai](https://marketlube.in/digital-marketing-agency-dubai): Marketlube is a digital marketing agency for Indian and Kerala brands entering or selling in Dubai and the UAE, run from our office in Calicut, Kerala, which is about four hours' flight away and 90 minutes ahead. We have no Dubai office: we plan campaigns around Ramadan, Eid and the Dubai Shopping Festival, and can fly in for kick-offs and shoots when a project needs it. - [GCC](https://marketlube.in/digital-marketing-agency-gcc): Marketlube is a digital marketing agency for brands across the GCC (the UAE, Saudi Arabia, Qatar, Oman, Bahrain and Kuwait), run from our office in Calicut, Kerala. We build one strategy with market-by-market creative, budgets and calendars, and can travel in for kick-offs and shoots when a project needs it. - [Web design in Calicut](https://marketlube.in/web-design-company-calicut): Marketlube is a web design and website development company in Calicut (Kozhikode), with its office at HiLITE Business Park. For businesses here and across Malabar we designed and built luxartbuilders.com, Hiline Developers' first website and Clarix Education's site with its own CMS, and designed skymark.in for Skymark Education in Manjeri. You can meet the people who will build yours at our office. ## Case studies - [Case studies](https://marketlube.in/case-studies): How we build and grow products and client platforms, with sourced and dated proof. - [Xale CRM](https://marketlube.in/case-studies/xale): A CRM for study abroad consultancies and academies, made by Xale Private Limited (a separate product company), built by the team behind Marketlube and sold on xale.in. - [Clarix Education](https://marketlube.in/case-studies/clarix): 360-degree support for a Kerala college-guidance brand: marketing, brand, website, lead generation, Meta ads, sales support, videos and SEO, with ten guides in the top ten in our own check and 1,466 lead-form enquiries in Meta's count. - [DiYES International](https://marketlube.in/case-studies/diyes): The 2026–27 admissions landing page we designed and built for a Cambridge school in Trivandrum, plus the ads and video we run for it. - [VONA School of Design](https://marketlube.in/case-studies/vona-school-of-design): A 45-day Meta ads sprint, video creatives and offer advice for a new design school in Calicut: 50+ admissions on ₹1.5 lakh of ads, as reported by our team. - [Drillshore Academy](https://marketlube.in/case-studies/drillshore-academy): Malayalam reels and Meta ads for an oil and gas training institute in Kochi: 5,761 course enquiries at ₹47 each and 9,602 placement-drive applications, in Meta's count. - [Skymark Education](https://marketlube.in/case-studies/skymark-education): Video and social creatives, Meta ads, a custom CRM and a website design for a Kerala study abroad consultancy: 60+ videos a month and over ₹15 lakh of Meta ad spend, as reported by our team. - [Zealous Learning](https://marketlube.in/case-studies/zealous-learning): Malayalam presenter reels, creatives and Meta lead ads for a Kerala tuition brand: in a three-video hook test, one opening brought 227 enquiries at ₹36.74 each, in Meta's count. - [Hiline Developers](https://marketlube.in/case-studies/hiline-developers): A first website, ads and Instagram for a Calicut builder, with 2 million+ views, enquiries that mostly converted and villa sales, as our team reports. - [Bosq](https://marketlube.in/case-studies/bosq): Three vertical 3D product films for Bosq, an office chair brand from Kozhikode: a red task chair, a lime high-back and a grey high-back, in 4K at 60 frames a second. - [Luxart Builders](https://marketlube.in/case-studies/luxart-builders): The luxartbuilders.com website we designed and built for a premium home builder in Calicut, and the marketing we ran around it: videos, Instagram and Meta ads. - [Yesjay Associates](https://marketlube.in/case-studies/yesjay): The new yesjay.in, built for a chartered accountancy and advisory firm in Kerala: a page for each of its 14 services, enquiries sorted by service and WhatsApp consultations. - [Big Deals Realtors](https://marketlube.in/case-studies/big-deals-realtors): Property videos shot on location at the Sobha and Prestige projects Big Deals sells around Calicut, and the ads and performance marketing behind them. - [TasHeel Moral Academy](https://marketlube.in/case-studies/tasheel-moral-academy): Marketing for an online Quran and Arabic academy, from strategy, videos and ads to an Instagram grown on Malayalam reels: 39,064 followers on 29 Sep 2026. - [Willmount](https://marketlube.in/case-studies/willmount): Instagram growth for a Kerala stays brand, with story-led posts that sold the view first, and 119,416 followers on 29 Sep 2026. - [ReelsBuddy](https://marketlube.in/case-studies/reelsbuddy): ReelsBuddy, which calls itself Kerala's biggest video production agency by volume: 3,000+ videos so far (reported by our team), full videos from ₹1,999. Our own brand, run end to end on the ERP we built. - [ZAJEL](https://marketlube.in/case-studies/zajel): A customs portal and an app we designed for ZAJEL, a Dubai courier since 2008, the new website we built, and its AI film, creatives, SEO and IT support. ## Brand identity studies - [Brand identity case studies](https://marketlube.in/case-studies/branding): Brand books and identity systems we designed: logos, palettes, type and applications, shown with the real pages. - [Damascas (brand guidelines)](https://marketlube.in/case-studies/branding/damascas): A brand for a premium world-cuisine restaurant in Kozhikode: a gold emblem of wave, fire and chef's cap on Deep Teal, under the line "Global tastes, Kozhikodan soul." - [Ynad Mount Resort (brand guidelines)](https://marketlube.in/case-studies/branding/ynad-mount-resort): An identity for a Wayanad hill resort, built from six interlocking Ys in forest green, mist grey and sunset orange. - [Tagus Global (brand guidelines)](https://marketlube.in/case-studies/branding/tagus-global): A master brand for a Saudi parent company: a globe carved with a T, in oasis green and Diriyah gold, built to run across freight, facilities and travel. - [Clarix Education (brand identity)](https://marketlube.in/case-studies/branding/clarix-education): A brand identity for a college-admissions and career-guidance consultancy: a purple wordmark that steps up like progress and opens like a book. - [TBJ (The Baby Jean) (brand book)](https://marketlube.in/case-studies/branding/tbj): A brand book for the rapper The Baby Jean: a slanted TBJ monogram with a bull cut into the B, a green, cream and charcoal palette and a star-grid pattern, run across gig posters, merch, tickets and streaming art. ## Work - [Portfolio](https://marketlube.in/work): Websites, CRMs, brands, packaging, social and video work for clients in India and the Gulf. - [Stores we've built](https://marketlube.in/services/ecommerce-development#stores): A live client store (Furnixr on Shopify) and the Proteinuts storefront. - [AI videos](https://marketlube.in/ai-videos): AI films our team made for brands in India and the UAE: Onam, Diwali and Eid campaigns, product films and brand films, each labelled as AI. - [Kursii](https://marketlube.in/work/kursii-seating-brand-identity): A seating brand whose R is built from a chair. - [Branch Accounts CRM](https://marketlube.in/work/accounts-crm-dashboard): One dashboard for income, expenses and dues across every branch. - [Tea Today](https://marketlube.in/work/tea-today-brand-identity): A bilingual English–Arabic identity for a Gulf tea café. - [Skymark Education](https://marketlube.in/work/skymark-education-website): A calm, trustworthy website for a study-abroad consultancy. - [Proteinuts](https://marketlube.in/work/proteinuts-packaging): Peanut butter tubs that make every flavour unmistakable. - [Hiline](https://marketlube.in/work/hiline-website): A builder's website that sells the dream first. - [Moto Craze](https://marketlube.in/work/moto-craze-brand-identity): A winged identity for a motorbike brand, made to be worn. - [Evergreen](https://marketlube.in/work/evergreen-video-ads-print): Videos, ads, print and a Google Workspace setup for a furniture maker. - [Proteinuts Store](https://marketlube.in/work/proteinuts-ecommerce): A bright D2C storefront built to sell by the tub. - [Tea Today Packaging](https://marketlube.in/work/tea-today-packaging): Cups, boxes and wraps that carry the café to go. - [Moto Craze Website](https://marketlube.in/work/moto-craze-website): A dark, cinematic site that puts the bike centre stage. - [Skymark Reels](https://marketlube.in/work/skymark-reels): Short-form study-abroad stories and an event film. ## Proposals - [Software we design and build](https://marketlube.in/proposals): Four ready products on the Xale platform (reported by our team), each with its sample screens, scope and price. No customer runs any of them yet, and buyers are never named. - [Custom construction ERP software for contractors, builders and interior fit-out firms: Lintora](https://marketlube.in/proposals/construction-erp-software): Leads, estimates, projects with a board for every team, purchases, subcontractors, labour, equipment and accounts in one system, with a client portal and WhatsApp updates, for India and the Gulf: a ready product on the Xale platform, with sample screens on made-up data; no construction company runs Lintora yet. From INR 1,40,000 · AED, QAR or SAR 5,500 · KWD 450 · OMR or BHD 550, before GST (18%) in India and before VAT where it applies in the Gulf. - [Real Estate CRM for Kerala Builders (2026 Guide)](https://marketlube.in/blog/real-estate-crm-kerala): Custom CRM, Zoho, Sell.Do or spreadsheets? How Kerala builders should track site visits, channel partner leads and NRI buyers in the Gulf, with a checklist. - [UAE E-Invoicing 2026–27: Timeline and What Software Needs](https://marketlube.in/blog/uae-e-invoicing): UAE e-invoicing timeline for 2026–27: when to appoint an Accredited Service Provider, the penalties, what your invoicing software must change, and a checklist. - [Pet care management software for vet clinics, groomers, boarding and pet shops: Tailora](https://marketlube.in/proposals/pet-care-management-software): Bookings, pet records, vaccines, grooming, boarding stays, bills, stock and a pet parent app, with reminders and an AI assistant and receptionist, for India and the Gulf: a ready product on the Xale platform, with sample screens on made-up data; no pet business runs Tailora yet. From INR 1,00,000 · AED, QAR or SAR 5,000 · KWD 400 · OMR or BHD 500, before GST (18%) in India and before VAT where it applies in the Gulf. - [Custom dental clinic management software, built for your clinic: Odanta](https://marketlube.in/proposals/dental-clinic-management-software): Calendar, patients, billing and accounts, stock, a patient app, reminders, and an AI assistant and receptionist, for clinics in India and the Gulf: a ready product on the Xale platform, with sample screens on made-up data; no clinic runs Odanta yet. From INR 1,00,000 · AED, QAR or SAR 5,000 · KWD 400 · OMR or BHD 500, before GST (18%) in India and before VAT where it applies in the Gulf. - [Dental Clinic Software in Kerala: Kochi to Calicut](https://marketlube.in/blog/dental-clinic-software-kerala): What dental clinic software must do in Kerala, from Kochi to Calicut: fee lists in Malayalam and English, records kept 3 years, DPDP from May 2027, and costs. - [Dental Software in Dubai and the UAE: What It Must Do](https://marketlube.in/blog/dental-software-dubai-uae): What dental software must do in Dubai and the UAE: connect to NABIDH, keep patient data in the UAE for 25 years, bill VAT at 0% or 5%, and the cost in AED. - [Monthly Plan or Custom Dental Software? How to Decide](https://marketlube.in/blog/custom-vs-monthly-dental-software): Custom dental software or a monthly plan? A five-year cost model at 1, 3 and 5 chairs, what you own, and when a monthly plan is the better buy for your clinic. - [Dental Software Cost in India (2026): Plans and Custom](https://marketlube.in/blog/dental-software-cost-india): What dental software costs in India in 2026: monthly plans compared, our custom build from ₹1,00,000, Gulf prices, and the running costs of messages and calls. - [SafarDesk: a school transport management system for a student transport company in Kuwait](https://marketlube.in/proposals/school-transport-management-system-kuwait): What the buyer asked for, sample screens with made-up data, the timeline and the price (INR 2,50,000 in total, prepared 10 October 2026). ## Insights - [Blog](https://marketlube.in/blog): Marketing guides and playbooks for India and Gulf brands. - [Digital Marketing Cost in Kerala (2026 Price Guide)](https://marketlube.in/blog/digital-marketing-cost-kerala): What digital marketing costs in Kerala in 2026: retainer tiers, what each buys, how ad spend relates to agency fees, and the hidden costs to budget for. - [WhatsApp CRM: Stop Losing Leads in Staff Phones](https://marketlube.in/blog/whatsapp-crm-guide): Why Indian and Gulf sales teams lose leads inside personal WhatsApp, and how a WhatsApp Business API CRM routes, tracks and follows up every enquiry. - [App Development Cost in India (2026): A Price Guide](https://marketlube.in/blog/app-development-cost-india): App development cost in India for 2026: what an Android and iOS app costs by feature, from our own price list and dated market rates. Plan your budget. - [Consultant, Freelancer, Agency or In-House in Kerala?](https://marketlube.in/blog/freelancer-vs-agency-kerala): Consultant, freelancer, agency or in-house team for marketing in Kerala? Calicut salary data, what ranking consultant pages show and when each one fits. - [CRM Implementation: Steps, Timeline and Cost](https://marketlube.in/blog/crm-implementation): CRM implementation for Indian SMBs: a week-by-week plan, who does what, what each route costs and the 30-day review, drawn from Xale and the CRMs we build. - [ERP Implementation in India: Steps, Timeline and Costs](https://marketlube.in/blog/erp-implementation): ERP implementation in India: steps, timelines and costs for moving off Tally or Excel in phases, with the modules of the ERP ReelsBuddy runs on. Plan yours. - [How to Scale a Service Business in India](https://marketlube.in/blog/how-to-scale-a-service-business): How to scale a service business in India: a fixed menu, job IDs, one production board and follow-up, from ReelsBuddy, our video brand (3,000+ videos so far). - [How to Scale a Small Business in India](https://marketlube.in/blog/how-to-scale-a-small-business): How to scale a small business in India: signs you're ready, the four limits to fix (demand, delivery, people, cash) and what to make systematic first. ## Company - [About](https://marketlube.in/about): Who we are and how we work. - [Althameem Ali, Marketlube](https://marketlube.in/people/althameem-ali): AI consultant and SEO expert in Kerala; co-founder, Marketlube. - [Fidal P, Marketlube](https://marketlube.in/people/fidal-p): digital marketing consultant in Kerala; co-founder, Marketlube. - [Contact](https://marketlube.in/contact): Send a brief, WhatsApp or call. We reply within one working day. - [Services overview](https://marketlube.in/services): Every service in one place, grouped as Grow, Brand and Build. - [Industries overview](https://marketlube.in/industries): The verticals we market for. - [Careers](https://marketlube.in/careers): How to apply to work with us. - [Editorial policy](https://marketlube.in/editorial-policy): Who writes our articles, how AI tools are used and how facts are checked. ## Optional - [Privacy policy](https://marketlube.in/privacy-policy) - [Terms of use](https://marketlube.in/terms) - [Sitemap](https://marketlube.in/sitemap.xml)